What will Vietnamese people search for on Google in 2024?

The Google Year Search 2024 list "Google Year of Search" reflects the trends and information that Vietnamese people were most interested in and searched for last year, which was just announced by Google on the evening of December 13.

Người Việt tìm kiếm gì trên Google trong năm 2024? - Ảnh 1. — *The top 3 trending keywords that Vietnamese people search on Google in 2024 are all related to sports.*

Google representative informed that this year's search list is divided into 7 topics, including: "Most prominent general search trends", "AI tools", "Movies", "Travel", "Concerts", "Skills" and "How to". Thereby, it informs and most clearly reflects the interests and search trends of Vietnamese people in 2024.

Sports, AI and especially AI video creation tools

Specifically, Google emphasized that sports keywords and topics dominate the general search trends. Meanwhile, the keywords "climate change process" and "typhoon Yagi" are also on the general search trend list, showing people's interest in environmental disasters and climate change, especially after the recent severe damage caused by natural disasters in the country. The list shows that Vietnamese people are increasingly interested in AI tools. "Gemini", "Viggle", "Character AI" or "ChatGPT" are prominent AI tools in the topic "AI Tools". The diversity in search needs reflects users' growing interest in exploring new AI tools, in addition to popular names.

Người Việt tìm kiếm trên Google trong năm 2024? - Ảnh 2. — Vietnamese people tend to search for information about places with unique natural landscapes, bringing peace and relaxation such as: Vinh Hy Bay, Hoi An Ancient Town, Con Son Community Tourism Village, Can Tho.

Domestic tourism is on the rise, 2 new concerts are emerging

Google identified 8 domestic tourist destinations appearing in the topic "Travel", showing that users are increasingly interested in domestic tourism, reflecting the growth potential of Vietnam's tourism industry. For foreign destinations, "travel to Malaysia" and "travel to Europe" are the two keywords that made the list with positions in the top 1 and top 6 respectively. In the entertainment field, two prominent search trends were "concerts" both domestic and international, and foreign movies.

Emerging as new entertainment phenomena, "Anh trai say hi" and "Anh trai vu ngan cong gai" topped the list of most watched music events in 2024. "The growing love from fans shows that the Vietnamese music market is becoming more vibrant and full of potential," said a Google representative. Korean dramas still have a lot of influence in Southeast Asia. Not only is it on the list of 10 most searched dramas in Vietnam, "Queen of Tears" is also on this list in Singapore, Indonesia and the Philippines.

Vietnamese people are looking for more information about skills.

The new search topic this year is "Skills". The increased interest and searches for soft skills such as "business negotiation skills" and "management leadership skills" show that Vietnamese people are increasingly paying attention to equipping and improving new skills for themselves. More interestingly, the appearance of "life skills for primary school students" in the second position on this list shows that society's awareness of the importance of comprehensive education for children is increasing. Particularly for the topic "How to do", the keywords "how to make chip chip candy", "how to make flowers with velvet zinc" and "how to make shiny facial skin" are in the first three positions. Following that are searches for "how to make citizen identification cards for children under 14 years old", "how to make ID cards for children under 6 years old".