According to Coc Coc user search data (from August 31 to September 20, 2024), the number of searches for the keyword "iPhone 16" on the launch day of this model was lower than the launch time of iPhone 15 last year.
Specifically, the number of searches for the keyword “iPhone 15” on its launch day last year was about 1.3 times higher than the keyword “iPhone 16” on its launch day this year.
In the days before and after that time, the average daily search volume for the keyword “iPhone 15” was also higher than that of the keyword “iPhone 16”.
Based on the total search volume of 1,000 keywords containing the keyword “iPhone 16”, the topics that Coc Coc users were interested in during the iPhone 16 launch event were product name and place of sale (accounting for 70% of searches), information about the event (accounting for 12%), news related to the price and color of the new iPhone model (accounting for about 7% and 2% respectively).
However, the results are somewhat contradictory when considering keywords in general related to Apple's phone models. The total number of searches for keywords about iPhone in general during the iPhone 16 launch period increased by 20% compared to the time Apple launched the iPhone 15. This shows that the appeal of iPhone products is still very large.
Statistics show that in the first 3 weeks of September 2024, users were most interested in iPhone 16 and iPhone 15 Pro Max as these were also 2 keywords that were continuously searched.
Notably, despite being released for a year, the iPhone 15 and iPhone 15 Pro Max are still being searched for quite a lot. In addition, the older iPhone 13 model still proves its appeal when attracting quite a lot of users searching on this browser.
Source: https://vietnamnet.vn/nguoi-dung-viet-thich-iphone-15-che-iphone-16-2325170.html
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