At the end of the year, OCOP establishments in the province are busy producing and bringing the province's OCOP products to customers near and far...
Journey of building OCOP products
In the last days of 2024, having the opportunity to visit Trang Phai commune, Van Quan district, we saw spacious houses and clean concrete roads. Along the hillsides, people were busy harvesting cassava to prepare for Tet. Previously, when there was no processing facility, the market for consuming cassava tubers was still difficult. With the desire to stabilize the output for the people, Ba Son Investment and Development Joint Stock Company built a factory and cooperated with people in the commune to grow and consume the products. To further improve product quality and expand the consumption market, the company has proactively built cassava vermicelli into an OCOP product.
Taking us on a tour of the vermicelli packaging area, Mr. Hoang Van Viet, Director of Ba Son Investment and Development Joint Stock Company, said: Since deciding to develop vermicelli as an OCOP product, we have proactively designed product packaging, packaging the product in both bags and boxes to suit each customer segment. In 2023, Trang Phai vermicelli was recognized as a 3-star OCOP product at the district level. Since having new product packaging and being recognized as an OCOP product, product consumption has been very good. On average, each year, the company purchases over 750 tons of cassava tubers from local people. Each crop, the company supplies the market with 9 to 10 tons of finished vermicelli, bringing in revenue of nearly 700 million VND/year, creating seasonal jobs for 7 to 10 workers. Currently, the company's Trang Phai vermicelli products are not only sold at supermarkets, display booths, introducing and selling OCOP products in the province but also consumed in many provinces and cities such as Hanoi, Bac Giang... There are times when there is not enough supply for the market, customers in need must order in advance.
Not only Ba Son Investment and Development Joint Stock Company, in recent times, many OCOP entities have gradually affirmed the brand of their products. Such as the Khinh Phja Quy Khoat fresh sausage production facility, Tong Chu block, Binh Gia town, Binh Gia district, with its own recipes, the facility has created sausages with their own flavors, attracting the choice of many customers inside and outside the province.
Mr. Nong Quy Khoat, the owner of the establishment, said: In the past, every Tet holiday, my family often made sausages to eat, sometimes giving them to relatives and friends. When they found it delicious, they asked to make or order. Just like that, "good news spread far and wide", many people knew and ordered, so I started doing business. To increase the value of the product and inherit the quintessence of traditional cuisine, the establishment has focused on building OCOP products. Accordingly, the family has invested more than 60 million VND to buy machines such as vacuum sealers, freezers, etc. To attract customers, we focus on the design, packaging and preservation of the product. The packaging clearly states product information, instructions for use, and traceability stamps. In addition, the establishment also focuses on participating in fairs and exhibitions, displaying products in and outside the province so that more customers know about it. In 2023, the facility's fresh sausage products were recognized as 3-star OCOP products at the provincial level, and the consumption market was not only in the province but also expanded to other provinces and cities across the country. If previously, the facility only sold about 1 ton of sausage (finished product) to the market each year, in 2024, the facility sold over 2 tons of sausage products to the market, with a selling price of 230,000 VND/kg.
Not only at the above 2 facilities, since the implementation of the OCOP program, specialized agencies have implemented capital support policies; guided the steps to complete the dossier and procedures for building OCOP products; supported solutions to promote and connect product consumption... Up to now, the whole province has 106 OCOP products, of which 100 products are evaluated and classified as 3 stars and 6 products are evaluated and classified as 4 stars. Most of them are specialty, typical and traditional products of each locality, ensuring quality and food hygiene and safety, with traceability, packaging and labels according to consumer market trends and regulations.
In addition to focusing on brand building, many entities after participating in building OCOP products are also flexible in applying information technology and digital transformation to product promotion and consumption. The most common of these is that units have proactively researched and built channels on social networks to promote and consume products; put products on e-commerce platforms, etc.
Ms. Ha Nhu Quynh, Tam Thanh ward, Lang Son city said: Before, when I wanted to buy specialties in the districts, I had to ask acquaintances to buy them and send them by bus, which was very inconvenient. But since I learned that Lang Son's OCOP products are also sold on e-commerce platforms, I have ordered and used them. I find that buying on digital stores like this is very convenient, fast, and often discounted.
Hong Xiem Restaurant Business Household staff pack 3-star OCOP products for customers
Enhance the value of OCOP products
Along with building OCOP products, the subjects also proactively and synchronously deploy solutions to maintain and upgrade the evaluated OCOP products. From there, continue to build product brands such as: focusing on improving product quality, expanding scale by investing in machinery and equipment, improving packaging designs, applying science and technology to production, participating in trade promotion activities, etc.
Ms. Nguyen Thi Dung, Director of Cong Son Agricultural Cooperative, Cong Son Commune, Cao Loc District, said: Lang Son is not only famous for roast pork, khau nhuc, mustard greens, chili bamboo shoots... but also known for its very typical leaf yeast wine products of the Dao ethnic group in Cong Son Commune, Cao Loc District. With the desire to further improve the quality of Dao leaf yeast wine products, the Cooperative has invested in a modern production line (rice cooker, distiller...). In 2022, the Dao leaf yeast wine products of the Cooperative were evaluated and classified as 3-star OCOP products. Realizing that raising the OCOP star will have greater competitiveness, in the past time, the facility has not only focused on maintaining the star but also researched and implemented solutions to raise the star such as: improving and replacing product packaging to ensure the criteria of being more environmentally friendly and eye-catching; improving food safety quality from the production process; increasing the wine aging time to over 3 years... Thanks to that, the Dao people's leaf-fermented wine product of the Cooperative has been recognized as a typical rural industrial product at the provincial level; in 2024, the product will be evaluated by the provincial authorities and upgraded from a 3-star OCOP product to a 4-star OCOP product at the provincial level.
Mr. Pham Tuyen, Head of the Department of Rural Development, said: In recent years, the OCOP program has been implemented synchronously and widely in all districts and cities in the province. This is considered an important solution and task in implementing the National Target Program on New Rural Development for the period 2021-2025. Every year, the unit coordinates with relevant agencies to organize training and coaching to improve knowledge for subjects on packaging design and model skills so that subjects can come up with ideas and designs suitable to consumer tastes; create conditions to support subjects to participate in trade promotion activities, connect and promote OCOP products...
This year, in addition to traditional products, people in the province also have more choices from OCOP products with diverse designs, ensuring food hygiene and safety at reasonable prices.
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