The end of the year is the time when consumer demand for shopping increases. The Department of Industry and Trade of Ha Tinh, together with related units, distributors and retailers, are actively promoting consumer demand stimulation and market stabilization.
"Launch" promotions to stimulate consumption
At this time, supermarkets, shopping malls, and retail businesses in Ha Tinh are implementing many consumer stimulus programs with different forms such as: deep discounts, gifts, lucky draws...
Co.opmart Ha Tinh supermarket has many promotional programs at the end of the year.
As a retail unit with a large market share in Ha Tinh City, Mr. Tran Dinh Chung - in charge of marketing at Co.opmart Ha Tinh supermarket said: "The supermarket continuously implements stimulus programs on the occasion of Christmas and New Year with many forms of promotions such as: direct discounts on products, gifts, buy 1 get 1 free, accumulate bills to receive gifts... In which, focusing on items with high consumer demand at the end of the year and Tet gift baskets. It is noted that in December, purchasing power at the supermarket has increased gradually compared to the previous period, hopefully near Tet, the number of shoppers will increase".
For electronics, household appliances, clothing, footwear, accessories, motorbikes, cars, etc., dealers also promote attractive incentive programs to attract customers to shop. Ms. Ngoc Anh - manager of Savani fashion store in Ha Tinh city said: "The store is implementing the program "General clearance to welcome the new year" with the highest discount of up to 80% along with gifts to attract customers to shop. Attractive incentive programs along with cold weather have increased the demand for buying clothes and clothing products of people these days".
Fashion stores offer attractive discounts to attract shoppers.
Not only benefiting sellers, year-end promotions also help people buy goods at good prices, saving on consumption costs. "The end of the year, near Tet, is always the time to buy a lot of things, so I often follow the promotional information of large businesses to buy products at a discount compared to the listed price" - Ms. Nguyen Phuong Huyen (Van Yen ward, Ha Tinh city) expressed.
According to the Department of Industry and Trade, trade and service activities in the last months of 2023 in the province have grown quite well. The supply of goods is guaranteed, diverse, and prices are basically stable. Many promotional and discount programs implemented by businesses not only support production and business but are also effective solutions to help stabilize the market, creating more room for economic recovery and development.
Data from the Department of Industry and Trade shows that purchasing power in the last month of the year tends to increase. Specifically, retail sales in December 2023 reached more than VND 5,892 billion, up 8.6% compared to November 2023, focusing on groups of goods such as: food; garments; household appliances, tools, equipment; cars...
Stabilize consumer market
According to the forecast of the Department of Industry and Trade, purchasing power at the end of 2023 and the Lunar New Year 2024 will increase by about 5-10% compared to the same period last year and increase by 20-25% compared to normal days. From now until the Lunar New Year, the demand for goods and travel will increase, the retail market will be more vibrant. To ensure the supply of goods for the end of the year and Tet shopping with increased demand, distribution and retail units have proactively stocked up on items forecasted to have high consumption to avoid disruptions in the supply of goods as well as price fluctuations.
Distribution and retail businesses have proactively stocked up on goods to serve consumer demand at the end of the year.
Recently, the Provincial People's Committee has issued a plan to implement solutions to ensure supply-demand balance and stabilize the market at the end of 2023 and the Lunar New Year of Giap Thin in 2024. Accordingly, the items participating in price stabilization include: rice, pork, beef, chicken, poultry eggs, seafood, sugar, MSG, seasoning powder, soy sauce, fish sauce, cooking oil, vegetables, bottled water, gasoline.
As one of the businesses participating in stabilizing the market at the end of 2023 and the Lunar New Year, Mr. Vo Cong Hai - Director of Winmart Ha Tinh supermarket said: "We have proactively planned and worked with production units early to prepare a large amount of goods to serve the increased shopping needs of consumers at the end of the year and Tet with a total value of goods of about 20 billion VND. In particular, the main items are food, foodstuffs, spices, confectionery, soft drinks... Currently, many Tet items have been stocked in the warehouse, while items with a short shelf life will "arrive" later".
Deputy Director of the Department of Industry and Trade Vo Ta Nghia informed: “In order to implement the plan of the Provincial People's Committee, the Department of Industry and Trade presides over and coordinates with relevant organizations and units to implement. The focus is to monitor market developments and supply of goods, especially essential goods; proactively develop plans and coordinate with relevant units to propose to the Provincial People's Committee measures to balance supply and demand and stabilize the market. Along with that, promote activities to implement the Campaign "Vietnamese people prioritize using Vietnamese goods", organize programs to bring Vietnamese goods to rural areas in combination with fair programs to stimulate consumption, ensuring goods are distributed to consumers conveniently...".
Ha Tinh market management forces control goods circulating in the area at the end of the year.
Relevant units such as the Department of Agriculture and Rural Development, Department of Health, Department of Finance, Market Management Department... according to their assigned functions and tasks, also proactively take solutions, regularly monitor and grasp market price developments; assess the production situation of food and food supply sources in the area to supply the market; strengthen management and inspection of food safety...
Mr. Nguyen Dinh Khoa - Deputy Director of Ha Tinh Market Management Department said: "The Market Management Department focuses on and resolutely implements the management of the area, strengthens market inspection and control to detect and handle violations of counterfeit goods, fake goods, and trade fraud. Special attention is paid to essential goods and goods with high consumer demand at the end of the year. At the same time, strictly inspect and handle acts of illegal transportation and trading of firecrackers and fireworks of all kinds."
Ngoc Loan
Source
Comment (0)