Potential market
According to the Plant Protection Department (Ministry of Agriculture and Rural Development), on average, China's total annual import value of fresh durian is about 7 billion USD. It is expected that in the next few years, this figure will exceed 10 billion USD.
In 2023, China imported $1 billion worth of frozen durian, mainly from Thailand and Malaysia. This figure is expected to increase. The reason is that fresh durian is only 30% pulp, 70% seeds, the shell must be removed, causing environmental pollution.
Chinese consumers are expected to soon switch to frozen products, as they are more suitable. This comes from the fact that frozen durian has a long shelf life, can be used immediately or used as an ingredient for other products...
It can be seen that China is the world's largest durian consumer market. Opening this market will open up opportunities to earn billions of dollars for Vietnamese durian, although the domestic frozen durian industry currently still faces many challenges.
According to the Plant Protection Department, the Ministry of Agriculture and Rural Development and the General Administration of Customs of China recently signed a Protocol on the export of frozen durian to China. With the newly signed Protocol, the current capacity and demand of the Chinese market, it is forecasted that the export turnover of frozen durian from Vietnam can reach hundreds of millions of USD.
What should businesses do?
Despite the great potential of the market, the durian industry is currently facing many difficulties. One of the challenges that Vietnamese farmers and businesses are facing is that China is testing 2,700 hectares of durian in the south of Hainan Island.
Next, some Vietnamese enterprises have not been aware of complying with the Protocol signed between the two countries, causing many technical violations. If there is no correction and no awareness of compliance, China will take action. This is very unfortunate, because just because a few enterprises violate, the whole industry is affected.
Recently, the Plant Protection Department has organized information dissemination and guidance on the implementation of the Protocol on the export of frozen durian to China. Accordingly, for frozen durian, the Plant Protection Department recommends that businesses must establish an effective food safety management system; print on product packaging labels, the registration code for food production for export and the issued quarantine registration number.
Director of the Plant Protection Department Huynh Tan Dat emphasized that China has very clear and strict regulations to ensure imported products are safe for domestic consumers. Therefore, businesses need to submit complete documents and meet all criteria to smoothly export food to the market of 1.4 billion people.
In the coming time, Mr. Huynh Tan Dat noted that export enterprises, packaging facilities, and growing areas must strictly comply with the regulations in the Protocol on plant quarantine and plant safety requirements for exporting frozen durian from Vietnam to China.
The Plant Protection Department also recommended that the Department of Agriculture and Rural Development of provinces and cities should step up inspection and examination of compliance with regulations on plant quarantine and food safety in the production and packaging of frozen durian, especially in the use of codes, promptly detect and handle violations.
Along with carefully studying Chinese regulations and strictly complying with the requirements of the Protocol, the Plant Protection Department recommends that exporting enterprises, packaging facilities, and frozen durian processors proactively build real chains from growing areas to packaging facilities and exporting enterprises; at the same time, build a traceability system to ensure traceability when required.
“In order to export frozen durian to the Chinese market, the Plant Protection Department will continue to provide technical and regulatory support to localities, associations, growing areas, packaging facilities, and exporting enterprises…” - Director of the Plant Protection Department (Ministry of Agriculture and Rural Development) Huynh Tan Dat .
Source: https://kinhtedothi.vn/xuat-khau-sau-rieng-dong-lanh-sang-trung-quoc-co-hoi-nao-cho-doanh-nghiep-viet.html
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