Attractive creative space of the capital

The Hanoi Tourism Gift Festival is gradually becoming an attractive creative space in the capital. Photo: Organizing Committee

Introducing the quintessence of Hanoi's craft villages

The Hanoi Tourism Gift Festival is an annual event directed by the Hanoi People's Committee and implemented by the Hanoi Department of Tourism for many years, becoming an attractive tourism promotion and stimulation activity of the capital. Above all, the festival is an opportunity for Hanoi to introduce to tourists the quintessential products of craft villages.

This year, the Hanoi Tourism Gift Festival has the theme “Hanoi Tourism – World Heritage Destination”, aiming at a new approach, which is to promote heritage not only through images and documents but also through traditional handicraft products such as: Van Phuc silk, Bat Trang pottery, hand-carved souvenirs, tea boxes, green rice packages or delicate hand-embroidered items… Each gift carries a unique story about the culture and is the soul of Hanoi.

Booth introducing products of Van Phuc silk village. Photo: Hoang Lan

Talking to reporters of the Hanoi Moi Newspaper, Vice President of the Van Phuc Silk Weaving Village Association Tran Thi Ngoc Lan shared that every year, Van Phuc silk village has a booth participating in the festival with the hope of further promoting the quintessence of the craft village. “Van Phuc silk products have changed a lot. Through the endless creativity of artisans, Van Phuc silk can create hundreds of gift designs with diverse styles, beautiful designs and high applicability such as: Handbags, wallets, accessories for Ao Dai, coasters... At this year's festival, the booth of Van Phuc silk artisans continues to bring products that are popular in the market, many of which have been exported,” said Ms. Tran Thi Ngoc Lan.

A booth displaying the quintessence of Vietnamese ceramics. Photo: Phan Anh.

At the booth of Bat Trang pottery village, many sophisticated ceramic products of various designs attracted a large number of visitors to visit and shop. Artisan Phuong Oanh, Bat Trang pottery village, said: “Participating in the Hanoi Tourism Gift Festival 2025, we bring meaningful, unique, and exquisitely crafted gifts such as hand-crafted pottery. In addition, we organize a space to experience making pottery right on the spot, helping visitors to perform some steps and deeply feel the value of labor and the intricacy behind each product.”

In addition to products from two famous traditional craft villages, visitors can also admire many exquisite gifts from many other units and businesses. Many booths also organize on-site product making experiences.

Creative space connection

Not only introducing the quintessence of craft villages or attractive tours, the Hanoi Tourism Gift Festival is also a creative space with open connections to many provinces and cities. Visitors can experience the typical tourism and culinary space of Hanoi and some localities, typically Phu Yen or Co To (Quang Ninh).

Phu Yen tourism promotion activities. Photo: Organizing Committee

“We want to introduce Phu Yen’s specialty, ocean tuna – a dish that is loved by many tourists. This is an opportunity for localities, including Phu Yen, to connect tours, routes and effectively promote tourism to the Hanoi market,” said a representative of the Department of Culture, Sports and Tourism of Phu Yen province.

An interesting highlight of this year's festival is the reception of the world's leading Pickleball athletes, including sports stars such as Jack Sock, Genie Bouchard, Tyson McGuffin. The athletes expressed their impression when participating in many activities at the festival. Joining the experience with the athletes, Deputy Minister of Culture, Sports and Tourism Ho An Phong shared: "Organizing experiential activities for athletes at the festival is a very effective way to promote the image of Hanoi - a place where traditional values ​​​​harmonize with dynamism and modernity".

The program had many impressive activities such as welcoming the world's No. 1 Pickleball athletes to visit and experience. Photo: Organizing Committee

Another new feature of the festival is the digital transformation space for Hanoi tourism, introducing virtual reality technology (VRT) in tourism. The technology experience activities have attracted a large number of tourists, especially young people. In addition, many cultural and artistic activities taking place throughout the 3-day festival have contributed to creating a unique cultural creative space. Visitors can enjoy many performances of Hanoi's intangible cultural heritage, such as: Ca Tru singing, Ai Lao singing and dancing (Long Bien district), Do singing (Quoc Oai district), Dao Thuc water puppetry (Dong Anh district), tug of war game (Long Bien district) ...

Street performance at the festival. Photo: Organizing Committee

Folk games attract many visitors to experience. Photo: Organizing Committee

As a tourist experiencing the festival, Ms. Nguyen Hong Hai (Long Bien District) shared: “The festival has many diverse and attractive activities for my whole family to enjoy and shop. I am very impressed with the sophisticated gift products of Hanoi craft village artisans”.

Hanoi craft villages introduce attractive gift products. Photo: Organizing Committee

The Hanoi Tourism Gift Festival 2025 has truly brought an attractive cultural and tourism experience space for people and tourists. The Director of the Hanoi Department of Tourism expressed that, through the festival, the Organizing Committee wishes to contribute to the development of the gift industry, while telling the story of heritage values ​​in a vivid and intimate way, so that each gift becomes a cultural ambassador carrying the soul of Thang Long spreading everywhere. This is a way for the love of Hanoi not only to stop at the experience, but also to follow visitors to all parts of the country and the world.

Source: https://hanoimoi.vn/le-hoi-qua-tang-du-lich-ha-noi-2025-khong-gian-sang-tao-hap-dan-cua-thu-do-698871.html