In the context of video sales and livestreaming being more popular than ever, businesses large and small are forced to follow this trend if they want to survive and develop. More and more businesses are participating in the production of periodic videos to serve sales, the actors are often company staff, even business owners.
Mr. Nguyen Le Khanh Hoang is the owner of 2 brands EcomStudio and Ong Hoang Wax Coconut, and is also a person who regularly livestreams to sell products and appears in the channel's videos.
Mr. Hoang said the milestone that helped him become confident in front of the camera was 8 years ago. At that time, he was selling wax coconut online and received a series of complaints from customers about the quality of the product. Due to limited staff, he could not call each customer, so he decided to livestream to apologize to customers. The livestream not only resolved the problem but also helped him win over new customers with 50,000 views and a flood of orders.
Nguyen Le Khanh Hoang confidently acts in current videos and first livestream image 8 years ago
From that success, Mr. Hoang appeared on more channels. "As a business owner, I should not act too much, but try to make my image as realistic as possible to create trust for viewers. The videos we make may have fewer views than those of professional content creators, but the conversion rate into orders is quite high," Mr. Hoang concluded.
According to Mr. Hoang, many people want to make videos but hesitate because they are not fluent in speaking - this can be overcome by regularly reading books to supplement their vocabulary. Some people do not know how to interact with the lens, so they appear on videos without confidence, especially in their eyes - this can also be overcome if they practice hard.
Meanwhile, Mr. Vu Hung Anh, who owns two Tiktok channels "Hong Kong Grocery 1968" and "Vietnam Unique Key", is emerging as a unique content creator with a voice like in a historical film and wearing the costumes of the actors, also starting out as a startup business owner.
Hung Anh said that at first he did not appear in the videos but only dubbed them in the style of Hong Kong (China) historical dramas and was praised and encouraged by viewers to appear. Thanks to that, he was motivated to livestream and make videos, although at first it was a bit "awkward", but gradually he got used to it and the clips became more and more "smooth".
The owner of the brand "Unique Key of Vietnam" is willing to invest in his own image and special voice.
"Not only the high number of views but also the large number of orders have created a "mood" (inspiration) for me to create more ways to livestream and make more attractive videos" - the owner of the Hong Kong Grocery Channel 1968 said.
Since the end of 2023, Hung Anh has been on the path to becoming a professional content creator. In addition to selling for his own brand, he also sells for other brands, helping Hung Anh earn a much better income than his previous salaried job.
Phan Minh Thuc and his wife appear directly in the videos.
"Bathucfood" - the sales channel of Ba Thuc Food Company Limited (HCMC) specializes in providing wholesale and retail of regional specialties, notably dried beef products, which have emerged as a successful seller on Tiktok shop in the past year. Mr. Phan Minh Thuc, co-founder of the company, said that he and his wife, the company director, have started participating in making skits posted on social networks since the end of 2021.
"Before that, we did online business but failed continuously and realized the importance of building a personal brand on social networks, so we decided to no longer stand behind the brand but appear alongside the brand," said Mr. Thuc.
Ba Thuc Food team livestreams to sell products to Ben Thanh market traders
At that time, Ba Thuc Food couple encountered great obstacles from social prejudice, family, and friends because doing online business at that time seemed somewhat inferior compared to traditional businessmen or working for hire in jobs that were respected by society.
Now that the company has grown, the business owner has a lot of work to do and lacks time to make videos. To solve this new problem, Mr. Thuc is actively training new elements in the company to do livestreams and act in videos to reduce his own workload.
Need to prevent risks
Mr. Nguyen Manh Tan, Marketing Director of Haravan (a company providing e-commerce and retail solutions), said that the business owners who directly appear in the videos are mainly small businesses and startups for the simple reason of low cost. In addition, the business owners are the ones who understand the product best, so they are suitable to be the image representatives.
"In case the business owner cannot be the main actor, the shareholder or the business owner's family member should be the image representative. Because cooperation with outsiders often leads to a situation where when that person is "fully grown", he will leave, causing great damage to the company.
"We should avoid focusing on building a personal image for one person, but build a team of 3-4 people so that we are not passive, when someone leaves, there will be someone to replace them" - Mr. Tan recommended.
Source: https://nld.com.vn/chu-doanh-nghiep-tro-thanh-dien-vien-livestream-ban-hang-196240217155540211.htm
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