Kenny G promotes Vietnam tourism with MV "Going home"

On the afternoon of April 19, Nhan Dan Newspaper in collaboration with IB Group Vietnam organized the launch of the MV "Going Home" performed by Kenny G - a special music product promoting Vietnam tourism.

Kenny G quảng bá du lịch Việt Nam với MV — Kenny G was moved by the beauty of the Temple of Literature - Quoc Tu Giam

In the MV, artist Kenny G performs the song Going Home at famous landmarks in the capital Hanoi such as Hoan Kiem Lake, Thang Long Imperial Citadel, Temple of Literature - Quoc Tu Giam, and Long Bien Bridge.

In November 2023, saxophonist Kenny G had an explosive performance in Hanoi during his second tour in Vietnam. At the Kenny G live in Vietnam show co-organized by Nhan Dan Newspaper and IB Group Vietnam at the National Convention Center, thousands of audiences were captivated by the American legend's trumpet with famous songs associated with his name, including "Going Home".

After the show, Kenny G appeared at famous landmarks in Hanoi on November 15 to film the MV "Going Home". At the time of filming the MV, artist Kenny G wrote a handwritten message to express his feelings for the capital city of Hanoi and the Vietnamese audience.

"Hanoi is a wonderful city with wonderful people. Thank you for the warm welcome you gave me. Sincerely, Kenny G" - the American saxophonist wrote.

In the MV "Going Home", the audience can both listen to the saxophone in Kenny G's familiar song and admire the landmarks with cultural and historical values of Hanoi as well as Vietnam including: Long Bien Bridge at dawn, Hoan Kiem Lake at the end of the year, Thang Long Imperial Citadel, Temple of Literature - Quoc Tu Giam... The thousand-year-old capital appears with a beauty that is both peaceful, romantic and heroic, ancient on the background music that is familiar to millions of viewers.

Speaking at the event, Mr. Le Quoc Minh, Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association, shared that as an important press agency in the Vietnamese press system, the voice of the Party, State and people of Vietnam, this is the first time Nhan Dan Newspaper has participated in promoting Vietnamese tourism with a music video instead of using its inherent strengths such as news, reports...

"The idea comes from the program "Good Morning Vietnam" initiated by Nhan Dan Newspaper and IB Group in 2023, according to which all ticket sales are used for charity purposes. We also invited legendary saxophone artist Kenny G to return to Vietnam and he appreciated the good meaning of the program. Therefore, he donated a saxophone to contribute more to the charity fund. He also enthusiastically participated in the music video promoting Hanoi tourism - a product that we believe will attract more attention than traditional tourism commercials".

According to the Editor-in-Chief of Nhan Dan Newspaper, all filming and post-production were completed early with high quality. However, the copyright application process was quite detailed, with many contacts, so it took a lot of time. However, with the goal of being able to promote as widely as possible the beautiful images of the country and people of Vietnam to friends around the world via the Internet, the Organizing Committee was very determined.

"Today, we are very happy that the product has been completed and can be widely announced, contributing to introducing Hanoi in particular and Vietnam in general to domestic people and international friends," Mr. Le Quoc Minh affirmed.

Mr. Nguyen Thuy Duong, Chairman of IB Group Vietnam, informed: Promoting tourism through the MV "Going Home" will help optimize costs, while ensuring communication effectiveness when "Kenny G's music lovers will definitely watch it immediately".

Expressing his emotion when watching the MV "Going Home" in person, Mr. Tran Sy Thanh, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, Chairman of the Hanoi People's Committee, affirmed that the MV touched the hearts and emotions of listeners, bringing special emotions about the thousand-year-old capital.

According to Mr. Tran Sy Thanh, promoting tourism through music videos is a very effective way, because with only a moderate cost, the image of the country and people of Vietnam in general, and Hanoi in particular, has the opportunity to reach a large global audience.

Meanwhile, Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, said that music is the shortest way to promote tourism, bringing the beauty of Hanoi in particular and Vietnam in general to the world.

Appreciating the new and creative approach of Nhan Dan Newspaper, Deputy Minister Ho An Phong believes in the project's influence and impact: "Watching the MV, the audience will ask the question: Where is Hanoi? I want to go to Hanoi right now."

Source