MV "Going Home" spreads historical values, culture, and the beauty of Vietnamese people

Attending the launching ceremony were Party Central Committee members: Le Quoc Minh, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association ; Tran Sy Thanh, Deputy Secretary of the City Party Committee, Chairman of the Hanoi People's Committee.

In November 2023, saxophonist Kenny G had an explosive performance in Hanoi during his second tour in Vietnam. At the show "Kenny G Live in Vietnam" co-organized by Nhan Dan Newspaper and IB Group Vietnam at the National Convention Center on the evening of November 14, 2023, thousands of audiences were captivated by the trumpet of the American legend with famous songs associated with his name, including "Going Home".

Comrade Le Quoc Minh and delegates attended the launch of the MV “Going Home” - a special music product promoting Vietnamese tourism. Photo: Le Tam

In the MV “Going Home”, the audience can both listen to the saxophone in Kenny G’s familiar song and admire the landmarks with cultural and historical values ​​of Hanoi as well as Vietnam including: Long Bien Bridge at dawn, Hoan Kiem Lake at the end of the year, Thang Long Imperial Citadel, Temple of Literature - Quoc Tu Giam... The thousand-year-old capital appears with a beauty that is both peaceful, romantic and heroic, ancient on the background music that is familiar to millions of viewers.

Not only introducing top music, through the MV "Going home", Nhan Dan Newspaper and IB Group hope to spread the historical and cultural values, the beauty of Vietnamese people, contributing to promoting and developing tourism.

Speaking at the event, comrade Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association shared: As an important press agency in the Vietnamese press system, the voice of the Party, State and people of Vietnam, this is the first time Nhan Dan Newspaper has participated in promoting Vietnamese tourism with a music video instead of using its inherent strengths such as news, reports...

Comrade Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association, spoke at the launching ceremony. Photo: Le Tam

"The idea comes from the Good Morning Vietnam program initiated by Nhan Dan Newspaper and IB Group in 2023, in which all ticket sales are used for charity purposes. We also invited legendary saxophonist Kenny G to return to Vietnam and he appreciated the good meaning of the program. Therefore, he donated a saxophone to contribute more to the charity fund. He also enthusiastically participated in the music video promoting Hanoi tourism - a product that we believe will attract more attention than traditional tourism commercials."

According to comrade Le Quoc Minh, the entire filming and post-production process was completed early with high quality. However, the copyright application process was quite detailed, with many contacts, so it took a lot of time. However, with the goal of being able to widely promote beautiful images of the country and people of Vietnam to friends around the world through the Internet, the Organizing Committee was very determined.

"Today, we are very happy that the product has been completed and can be widely announced, contributing to introducing Hanoi in particular and Vietnam in general to domestic people and international friends," affirmed comrade Le Quoc Minh.

Comrade Le Quoc Minh presented the MV “Going Home” to the Chairman of Hanoi People’s Committee. Photo: Le Tam

Expressing his emotion when watching the MV "Going Home" in person, Mr. Tran Sy Thanh, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, Chairman of the Hanoi People's Committee affirmed: The MV has touched the hearts and emotions of listeners, bringing special vibrations about the thousand-year-old capital.

According to Mr. Tran Sy Thanh, promoting tourism through music videos is a very effective way, because with only a moderate cost, the image of the country and people of Vietnam in general, and Hanoi in particular, has the opportunity to reach a large global audience.

"On behalf of the leaders of Hanoi city, I would like to express my deep gratitude to Nhan Dan Newspaper and IB Group for implementing this project. Please allow me to consider this a meaningful gift from Nhan Dan Newspaper and IB Group to Hanoi on the occasion of the 70th anniversary of the Liberation of the Capital" , Mr. Thanh shared.

On behalf of the organizing committee, comrade Le Quoc Minh presented the MV "Going Home" to representatives of tourism - hotel corporations, airlines... Photo: Le Tam

The song “Going Home” is included in the album “Kenny G Live”, produced in 1989, which won the Grammy Award for Best Pop Instrumental Performance. This is Kenny G’s most popular and well-known work, even played daily on loudspeakers, supermarkets, train stations, schools… in many Asian cities for nearly 30 years.

According to The New York Times, the song has inspired many music students to study saxophone. “Going Home” is also one of Kenny G’s most beloved songs worldwide.

Also at the launch ceremony on the afternoon of April 19, the Organizing Committee presented the MV “Going Home” to Hanoi city leaders, tourism and hotel corporations, airlines, television stations, etc. to spread this special music product, contributing to promoting Vietnamese culture and tourism to domestic and international tourists.

Source: https://www.congluan.vn/mv-going-home-se-lan-toa-gia-tri-lich-su-van-hoa-ve-dep-con-nguoi-viet-nam-post292455.html