More than 4,000 billion VND in revenue from the 2nd Ho Chi Minh City River Festival

According to the Ho Chi Minh City Department of Tourism, the 2nd Ho Chi Minh City River Festival takes place over 10 days with nearly 20 unique programs and activities, with deep investment in content quality.

The festival has attracted a large number of domestic and foreign tourists, contributing to the growth of the tourism industry.

Water sports performance on Saigon River.

According to a report by the Ho Chi Minh City Department of Tourism, the festival is estimated to have attracted more than 1.3 million visitors, including 121,000 international visitors and 1.18 million domestic visitors. Along with that, the event also brought in significant tourism and service revenue, more than 4,000 billion VND.

The number of customers of businesses such as food services, transportation (both by road and water)... increased by an average of 20% compared to the daily number of customers.

In addition, the festival has created good communication direction on newspapers, social networks and domestic and international media channels.

People wait to watch the program at the Ho Chi Minh City River Festival on the evening of June 9.

The event also received nationwide broadcast coverage on more than 13,000 screens with 750 million views within 15 days (average 50 million views/day), attracting more than 43 million likes and views on social networks.

Ho Chi Minh City Department of Tourism commented: The festival has created a unique cultural tourism product, contributing to positioning the tourism brand of Ho Chi Minh City, a river city rich in identity.

Source: https://www.baogiaothong.vn/hon-4000-ti-dong-doanh-thu-tu-le-hoi-song-nuoc-tphcm-lan-thu-2-192240612161925746.htm