Hoiana signs tourism development cooperation agreement with KOCHAM

hoiana and kocham — Hoiana and KOCHAM signed a strategic cooperation agreement at the ceremony. Photo: QT

According to the agreement, KOCHAM will support destination promotion, Hoiana's preferential policies as well as strengthen Hoiana's connection to Korean businesses.

In return, Hoiana also committed to providing the best support to KOCHAM and its member businesses. In addition to KOCHAM, at the ceremony, Hoiana also signed a cooperation agreement with a number of member businesses to ensure preferential resort policies for the units in the coming time.

Mr. Steven Wolstenholme - President and CEO of Hoiana said: “Korea is one of the most attractive customer markets.
Hoiana's largest international. Therefore, the signing of this strategic cooperation agreement is extremely important to Hoiana.

hoiana and kocham 1 — The signing ceremony marks an important step forward in the development cooperation relationship between Hoiana and KOCHAM and its member businesses in the coming time. Photo: QT

We hope that, with the support from KOCHAM, Hoiana can reach out more deeply to the Korean tourism market, introduce and attract more tourists from Korea to Quang Nam in general and Hoiana in particular."

Hoiana is now an attractive destination for international tourists, especially Korean tourists. Last year, Hoiana welcomed about 33,000 Korean visitors, accounting for one-third of Hoiana's total visitors in 2023.

According to Mr. Hong Sun - Chairman of KOCHAM North, the unit highly appreciates the potential that this cooperation brings and emphasizes that Hoiana's commitment to providing high-class tourism experiences and constantly improving service quality is the solid foundation for this bilateral relationship. In the coming time, Hoiana and KOCHAM will closely coordinate to implement destination promotion activities, large-scale events and many other cooperative activities to maximize the potential of both units.

The signing ceremony marks an important step forward in the development cooperation relationship between Hoiana and KOCHAM and its member businesses in the coming time. The agreement opens up promising prospects for Hoiana in attracting more tourists from Korea - one of Hoiana's largest international tourist markets, focusing on high-end resort tourism products, MICE tourism and golf tourism.

Source