Among the rising generation of young Gen Z artists in Vpop, HIEUTHUHAI is the name being put on the scale of comparison, promising to reach the position of Son Tung M-TP the most.
It is undeniable that the name HIEUTHUHAI is hot at the moment. Possessing a large number of fans, attractive appearance, always creating hot topics on social networks, also holding a number of hits and a full album that has created a buzz, highly appreciated by both audiences and experts, HIEUTHUHAI has broken out of his underground roots to reach the masses.
In the past 10 years in the Vpop field, whenever a male artist achieved impressive achievements, the audience could not help but think of Son Tung M-TP. Especially when HIEUTHUHAI has many similarities with Son Tung. Having held the "throne" for many years in Vietnamese music, many audiences eagerly waited to see which name could reach the peak that Son Tung had established.
What has HIEUTHUHAI done?
In 2023, HIEUTHUHAI released his debut album. Everyone has to start somewhere . Before that, he also became a familiar name to the audience through the hit song Sleep alone with appearance on reality TV show Two days and one night famous
Furthermore, HIEUTHUHAI is also one of the prominent names in the underground hiphop world with gentle, easy-to-listen songs and strange rhymes, different from most other rough, dusty rappers through songs with high views such as Crab good Turn on the music .
The highlight was this year, HIEUTHUHAI participated and won the championship of the Program. Brother "say hi" convincingly. Competing with 29 talented male singers and rappers of Vpop, HIEUTHUHAI's leadership, music production, singing, dancing and performing abilities had the opportunity to shine and were recognized by the general audience. He was also recognized for many hits after the show such as Walk, A-list Star all rose to the top of trending.
These things make the audience think of Son Tung M-TP. Son Tung is also an impressive name from underground, on the LadyKillah platform with songs Don't Be Late, Passing Rain ,... performed by me.
After the explosive hit Yesterday's Em , every song Son Tung releases becomes a hit. Someone will definitely come back, Not an easy one , participated in the first season of Harmony of Light in 2015 - one of the hottest TV shows at that time. In the show, Son Tung remixed his famous songs, released 2 new songs: Thai Binh sweat drops and Poor face , all become phenomena.
Despite stopping the game midway due to health reasons, many audiences recognized Son Tung as the brightest face of that year's season. After the show, Son Tung continued to conquer Vpop with a series of hits from ballads to EDM, dance pop such as Silently by your side, Lost and Drifting, Run Now,... continuously creating topics of discussion on social networks from seemingly simple words and gestures. He has also established his position of dominating Vietnamese music since then until now, although his popularity has decreased, his "throne" number 1 is something no one disputes.
HIEUTHUHAI is also in the process of achieving initial success like Son Tung. Hieu had hits from the early days in the underground until he went mainstream like his senior. Hieu had a music TV show as a launching pad to bring his name to many audiences, similar to Son Tung nearly 10 years ago. He also created some attractive topics revolving around himself on social networks.
Among the current generation of young artists, HIEUTHUHAI is also highly regarded for his ability to attract a large, spending fan base similar to his senior Sky community. There is even another interesting coincidence that Kewtiie - HIEUTHUHAI's "favorite" producer - and Onionn. - a producer who has accompanied Son Tung for 4 years - both started from the same District 8 team. With the past, it is not difficult to understand why HIEUTHUHAI is the leading name for the position of "dethroning" Son Tung M-TP in the future.
There are still many factors standing in the way.
In the past 10 years, there have been many names compared to Son Tung, typically Soobin, Hoai Lam, or even recently Mono - Son Tung's younger brother. Except for Mono who is still quite new, the road ahead is long, the other names have not been able to reach Son Tung's position because they cannot maintain long-term appeal like this male singer. Hoai Lam, after receiving too much attention, suddenly announced his retirement, while Soobin gradually cooled down due to a series of consecutive songs that did not receive public attention.
It is still early to talk about HIEUTHUHAI's long-term ability. However, it is clear that HIEUTHUHAI does not have a good musical foundation like Son Tung. Hieu came from an economics school, not much related to music, Hieu himself is also a rapper so his singing ability is limited. Meanwhile, Son Tung was the valedictorian of the Ho Chi Minh City Conservatory of Music, possessing a strong voice and his own personality.
Still knowing that in the current music scene, when rap is gradually becoming popular and the role of a singer - songwriter is increasingly emphasized, but to be able to go the long way with many changes and breakthroughs in music, having a foundation is always necessary for artists to be able to combine and expand into many different music genres.
In fact, at Brother "say hi" , although HIEUTHUHAI is in charge of a large amount of production, most of the songs are still safely in pop, EDM with basic structure, not varied, only focusing mainly on hooks without paying too much attention to lyrics. This is the limitation that Hieu still lacks compared to Son Tung's ability to compose and perform diverse genres.
Moreover, HIEUTHUHAI is somewhat “over-committed” in his appearance, causing many audiences to not properly evaluate his musical ability. Many fans love him for his impressive appearance, humor, and dedication in reality TV shows, but ignore the “edgy” side of his music.
Hieu's hits like Sleeping alone, can't get drunk also focuses on expressing Hieu's emotional and sweet side more, while the album A i also has to start somewhere. touched on many heavy topics of the underground world. That makes Hieu's image inconsistent.
Working in a team is also a hindrance for HIEUTHUHAI. If in the underground, forming a team is necessary for members to support each other and “improve” each other’s level, then when working in the mainstream, everything is completely different.
The original members of Gerdnang - HIEUTHUHAI's team - are HURRYKNG and Manbo, which is not a problem because their abilities and styles are not much different from Hieu's. However, the two new members who joined recently, Kewtiie and Negav, have both caused heated debates among the audience about their statements. Although this has nothing to do with Hieu, it has somewhat affected his image in the eyes of the audience.
And it cannot be denied that one of the things that made Son Tung rise to the top in Vpop is the endless controversies about him, from controversies about music to his personal life, making Son Tung always a hot topic in every topic on social networks. Remember, in 2014, Son Tung ignited a fierce battle in the professional world about whether writing music on an existing beat is plagiarism or not.
Although the battle ended in a draw, Son Tung truly created a breakthrough for Vpop, as since then, production, mixing, and beat creation have received more attention than ever.
Controversies can create many negative public opinions, but it makes the artist always the center of attention, and also the condition for the artist to have many breakthroughs in his career. Meanwhile, HIEUTHUHAI's image is currently quite "safe", from appearance, music to private life, there is no problem to debate, which partly makes Hieu have fewer topics of discussion, and his music products are also less breakthrough.
At present, although Son Tung no longer has viral hits like before, Son Tung is still a rare name that can attract the audience's attention to his music.
Meanwhile, although there are still many things to improve, HIEUTHUHAI is still one of the young artists who has the most factors to reach the position of his seniors.
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