Collaborate with influencers
The first time participating in a sales class on the Tiktok shop channel, Mr. Dinh Xuan Nhu, representative of Golden Mushroom and Flower High-Tech Agriculture Company Limited, was extremely nervous and excited.
Before the livestream, he was instructed to prepare all the products on the shelves and arrange them in order to sell during the broadcast. This helps the livestream run smoothly and sellers avoid confusion.
Through the sales channel “Co Hai Tay Nguyen”, in that livestream session, Mr. Nhu introduced many products to consumers. Such as freeze-dried cordyceps mushrooms, cordyceps bird’s nest, cordyceps honey, cordyceps wine…
With this method, just sitting at the factory, Mr. Nhu can still introduce to customers the products made by the business. Customers can directly see the products, interact with the seller and close the order quickly.
According to Mr. Nhu, livestream sales are bringing many benefits to both sellers and buyers. Sellers can increase direct interaction with customers, promote products, and exploit the power of social networking platforms. Customers can shorten the purchasing journey.
Mr. Vo Van Khanh, representative of the Vietnam E-commerce Association, said that the "heat" of the livestream sales industry in Vietnam is creating a fierce race in e-commerce.
In addition to pure sales livestreams, there are now 2-3 hour sales livestreams with music, games, and exclusive promotions.
Going beyond just live streaming, businesses are partnering with influencers to drive business results.
In addition to popular social media channels such as Facebook, YouTube, TikTok... livestreaming on e-commerce platforms Shopee, Lazada, Tiki, Sendo... is also applied by many manufacturers.
This has allowed the manufacturer to have complete control over the entire operation process from production to marketing and sales. Intermediary costs have also been reduced to a minimum, resulting in higher profit margins.
Increase presence for Vietnamese products
To promote Vietnamese goods and help businesses get closer to consumers, Dak Nong is continuing to respond to the movement of consuming Vietnamese goods and local products through Vietnamese booth models.
The implementation of the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods" for the period 2021-2025 is being promoted by the locality.
In particular, activities connecting supply and demand of goods are strongly deployed, aiming to promote the consumption of domestically produced goods in traditional and modern distribution channels.
The Industry and Trade sector also actively supports people and businesses in applying digital technology and developing new models in buying and selling goods online.
At the same time, the industry and trade sector coordinates to support businesses in handling issues related to trade defense investigations, origin fraud, technical barriers related to the environment, and sustainable development.
The unit also recommends that , in order to spread the campaign “Vietnamese people prioritize using Vietnamese goods”, Dak Nong enterprises need to proactively source raw materials for production. Along with the quality, design, and variety of goods, they should aim for diversity to serve consumer tastes.
On the part of distribution enterprises, priority should be given to connecting and consuming Vietnamese products, supporting display and introduction at convenient locations. At the same time, participate in the network of points of sale and introduce OCOP products, be proud of Vietnamese products... in the province.
Thereby helping to communicate to a large number of consumers about a reliable address for shopping and consuming Vietnamese goods.
Dak Nong Industry and Trade Department has arranged 10 points of pride for Vietnamese goods and 4 points of buying and selling goods to serve production and consumption activities in remote areas for people to conveniently access and shop.
Source: https://baodaknong.vn/hang-hoa-dak-nong-bat-nhip-thuong-mai-dien-tu-237697.html
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