The Lunar New Year of Giap Thin 2024 is approaching. At this time, distribution businesses and stores are busy preparing goods to meet market demand. However, people's purchasing power is still assessed to be "modest". The main reason is still the economic situation is more difficult than previous years.
Currently, essential items such as food, fresh food, frozen food, sugar, candy, fruit, dried jam... are being prepared quite abundantly by supermarkets and grocery stores.
At Go! Thanh Hoa supermarket, the supermarket is constantly replenishing the shelves, especially in the area displaying confectionery, beer and soft drinks. Supermarket director Nguyen Thi Dung said: "To stimulate consumer demand, the supermarket has launched a series of promotional and discount programs, such as: "Happy Tet - deep discounts" for 10,000 products during the Tet promotion period, from December 28 to February 9, 2024".
Some reasonably priced items are available at Go! Thanh Hoa supermarket.
At Go! Thanh Hoa supermarket, Tet gift baskets are designed with themes such as: Peace, Health, Happiness, Wealth, Reunion, Prosperity with 16 different types of gift baskets; prices range from 300,000 VND to 2 million VND/basket.
At Co.op Mart supermarket, although goods are abundant, consumption is still slow this year. To continue to stimulate consumption, the supermarket has promoted the marketing of high-quality Vietnamese products, which are more "affordable" in price than imported products. Along with that, due to the decline in income, nearly 70% of customers choose to shop for Tet with Vietnamese goods.
Many high-quality Vietnamese products are eye-catchingly decorated at the main counter of Co.op Mart Thanh Hoa supermarket.
In addition to large supermarkets, some markets in the city such as Vuon Hoa market, Dien Bien market, Dong Huong vegetable and food wholesale market, the atmosphere is also quite bustling. Many traders from all over the region come here to import goods to serve the shopping needs of the people. The variety of goods helps traders from the districts to choose freely.
As a long-time stall owner at Vuon Hoa market, Ms. Dinh Khanh Huyen said: "This year the market is quieter than previous years. If every year at this time people start shopping for Tet decorations, this year there are only visitors coming to look, the number of buyers has decreased by more than 50%. Hopefully in the coming days, the shopping market will be more prosperous."
Considered to be as "in demand" as food, appliances such as televisions, refrigerators, and washing machines are being "run" by a number of electronics supermarkets, such as HC, Dien May Xanh, Nguyen Kim, Pico, Tran Anh... with many promotional programs to attract consumers.
Many discount programs from 20 - 50%, lucky draws or gifts for customers when purchasing products are being implemented by Nguyen Kim supermarket.
In addition, fresh flowers and ornamental plants for Tet decoration have also been displayed at many markets and stalls along streets such as Le Hoan, Nguyen Trai, Le Loi Avenue, etc. The shopping atmosphere here is also gradually becoming more bustling and crowded.
Flower pots and bonsai pots are carefully cared for and trimmed with many bright colors.
According to the Department of Industry and Trade, the commodity market is expected to become more active from February 2, 2024 (ie December 23 of the lunar calendar). Although the purchasing power of goods in the days before Tet increases, there will be no shortage or shortage of goods.
The unit also recommends that, in addition to reputable, quality products, Tet is also the time when poor quality products, without labels, without origin, without expiration date have complicated developments. Consumers need to be careful in choosing goods to ensure the health of relatives and families.
Chi Pham
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