In Ho Chi Minh City, gold and jewelry businesses are witnessing a sudden increase in the number of customers during the God of Wealth festival.
Ms. Thu Hong, an employee at a store, said: "From early morning, there were a lot of customers. Every year, on this occasion, we have to mobilize more staff to serve customers. We open very early, sometimes before we have time to eat breakfast, we have to start working. But seeing customers happy, everyone eager to buy gold for luck, we also have more motivation to work," Ms. Hong shared.
Due to high demand, domestic gold prices tend to increase slightly. According to records, the prices of SJC gold and 9999 gold at some large stores increased by 200,000 - 500,000 VND/tael compared to normal days.
However, this does not reduce people's excitement, many people are still determined to buy gold for luck at the beginning of the year.
"I don't care too much about the price on this day. The most important thing is to buy gold to pray for a favorable business year," Ms. Ngan (Binh Thanh) shared.
Not just a habit, for many people, buying gold on God of Wealth Day has become a tradition that has lasted for decades. Ms. Nguyen Thi Oanh (right), living in Tan Binh district, shared that for the past 19 years, she has always maintained this habit with the belief that gold brings luck to both business and life.
"This is the 19th year I have bought gold on God of Wealth Day, nearly two decades now. Before, my work and life encountered some difficulties, but then the situation gradually improved, so I believe that this is partly what helped me maintain my luck and develop further. Now, I still keep this habit, every year I buy at least one tael of gold at the beginning of the year to hope for everything to go smoothly," said Ms. Oanh.
According to Ms. Oanh, this year's gold designs are more diverse, suitable for many tastes and needs. She has chosen a satisfactory necklace and bracelet after careful consideration.
This year, gold bars are popular, this item is constantly displayed on the shelves.
"This year, there are more customers than last year. We constantly guide and support customers to make transactions happen quickly. Many people come early in the morning but are still very patient, which shows that they really take this day seriously," said Ms. Thao Nguyen, a store employee.
The General Manager of a gold jewelry brand in Ho Chi Minh City said: "We have prepared abundant goods and increased human resources to serve customers quickly, avoiding jostling or having to wait too long."
Most people do not care about the price when buying gold on God of Wealth Day. Ms. Nguyen Thi Hanh (Binh Thanh District resident) said: "Today I came early but unexpectedly the shop was very crowded. I do not care whether the gold price is high or not, I believe that buying gold brings good luck, hoping for a prosperous year."
In addition to crowded locations, some small gold shops recorded a much lower number of customers. Ms. Lan, an employee at a shop on the gold and silver street in District 5, said: "The number of customers is not too crowded, sometimes the shop is quite empty. Maybe because many people like the bustling atmosphere at large gold shops. However, for customers who want to buy quickly and not have to wait long, this is a reasonable choice."
The God of Wealth Day (the 10th day of the first lunar month) has long been an important day for the business community and many Vietnamese people. According to folk beliefs, buying gold on this day will bring wealth and luck throughout the year. Therefore, despite fluctuations in gold prices, many people still do not hesitate to line up to buy.
It is expected that on the day of God of Wealth, the number of people buying gold will increase even more. Gold shops recommend that customers consider the time of purchase to avoid long waiting times and ensure safety during transactions.
Dantri.com.vn
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