Vui Phet Beach Night Market - VUI-Fest Bazaar in Phu Quoc
More than a night market, it's a destination
In 2013, Korea opened its first night market, Bupyeong (or Kkangtong), in Busan. Bupyeong’s immediate success sparked a night market boom in Korea. Today, Seoul alone has hundreds of night markets.
According to statistics, night markets around the world earn billions of dollars from developing the night economy associated with tourism. In addition to helping increase attraction, prolonging the length of stay and average spending of tourists, this type of market is also a strong economic lever for localities.
In Vietnam, each major tourist destination currently has more than one night market, with a purely shopping and dining space, which adds to the experience for visitors. But if you want to create a real impression, making visitors remember after just one visit, perhaps few places can do it.
Recently, on Phu Quoc island, a new creative night market model has appeared. The most typical is the Vui Phet beach night market - VUI-Fest Bazaar. Developed on the concept of a creative night market, VUI-Fest Bazaar does not simply create a night market model just for tourists to... go shopping.
Items with many local products are sold at the night market.
“I didn’t think Phu Quoc had such a unique night market model by the sea. The items are abundant, with lots of local products for visitors to buy as gifts. The food is diverse, and the prices are reasonable. But the most enjoyable part is watching street art shows. I have to say, no other night market in Vietnam can do this,” said Hong Lien, a tourist from Hanoi.
Every night at VUI-Fest Bazaar, visitors can not only visit and shop at more than 50 stalls from cuisine to handicrafts, souvenirs, local products, but also watch all kinds of fun street shows, from Loạn Xoàng show, Tinh tuồm show to Xung Xinh show, and also watch the nightly fireworks display, something that perhaps, as many visitors say, no other night market in the world has.
Therefore, it is not surprising that Vui Phet immediately became a "night market phenomenon". On average, each night, the new night market in Phu Quoc attracts at least 2,000 visitors. On holidays, the peak can reach 4,000 - 5,000 visitors.
Tourists can watch all kinds of fun street shows.
Superior model, many great incentives
Not only providing tourists with a new place to play, shop and enjoy, with clearly listed prices and reasonable prices, eliminating the long-standing prejudice of overcharging for Phu Quoc, Vui Phet night market is also a destination for traders, with preferential policies that are perhaps not available anywhere else such as free booth rental for 3 years, support from the investor for landscape, cleaning costs of common areas or accompanying in communication work, increasing the experience of attracting tourists to the night market with many well-organized shows, on all days of the week.
Prices are clearly listed and reasonable, eliminating the long-standing prejudice of overcharging for Phu Quoc.
Mr. Nguyen Dinh Thong, owner of the Kungfu noodle stall at Vui Phet Phu Quoc shared: “For small traders like us, participating in the Vui Phet space is like having a common playground to contribute to making Phu Quoc tourism more experience-rich. We are very happy because since opening until now, the night market has always been crowded with customers. The prices that the kiosk owners set are also reasonable and affordable. A bowl of fresh noodles costs only 40,000 VND. Many customers share that they spend 300,000 VND each night without running out of the market.”
For the locality, the development of night market models such as Vui Phet has contributed to creating changes for the tourism service industry, increasing revenue; creating more jobs because night markets need a large number of workers, the demand for human resources is not only limited to chefs, restaurant service but also from accompanying services such as drivers, security guards, cleaners, etc.
Along with that, gathering in the same space many products and products for tourists to shop also helps the government more easily manage, stabilize prices, avoid overcharging and soliciting customers, thereby making a strong impression on tourists about the image of friendly and civilized local tourism.
After the success of Vui Phet in Phu Quoc, in 2024, the Vui Phet night market model is expected to be developed by investor Sun Group in many leading tourist destinations across the country such as Da Nang and Ha Long (Quang Ninh).
The Vui Phet night market model will be developed at many top tourist destinations across the country.
Expected to open in June, the peak of summer tourism, ️VuiFest Ha Long - the first night entertainment market by the sea in the North, located in a prime location on Bai Chay coastal road, promises to attract tourists with a unique art space; hundreds of food stalls, shopping, unique services and a festive atmosphere from vibrant art performances by Vietnamese and international artists...
In Da Nang, this model is also expected to be launched in the upcoming summer tourist season. Unlike Ha Long, VuiFest Da Nang is positioned as a market in the city, the heartbeat of the Danang Downtown complex (formerly Asia Park) on the prime Han River. In addition to attractive culinary experiences and diverse shopping, the night market promises to "stir up" the atmosphere of the coastal city with unique shows such as the Vietnamese Puppet Show or the Jetski Show and fireworks on the river; along with unique and vibrant street art performances by domestic and international artists.
In addition to the expectation of welcoming a large number of potential customers thanks to the attractive superior model, VuiFest Ha Long and Da Nang promise to create a potential "playground" for business owners, thanks to attractive rental prices in prime locations, especially free rental for booths in Da Nang; "inheriting" civilized planned sales spaces; being accompanied by a professional market management board, ensuring security and food hygiene and safety; along with support from the investor Sun Group in promoting and enhancing the brand.
With its scale and thorough investment, Vui Phet promises to go beyond the model of a market serving simple culinary and entertainment needs, to become a vibrant cultural "destination", contributing to increasing the attractiveness of each locality.
Source: https://thanhnien.vn/dua-cho-dem-vui-phet-toi-da-nang-ha-long-185240527172610583.htm
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