Deputy Director of the Department of Culture, Sports and Tourism of Lai Chau province, Tran Quang Khang, informed that as a province located in the far northwest of the country, Lai Chau possesses rich natural resources and is attractive to the tourism industry. Some famous scenic spots include: O Quy Ho pass, known as the longest pass in Vietnam, Cau Kinh Rong May tourist area with the highest glass bridge in Southeast Asia and Hoang Lien ecological forest. In particular, Sin Suoi Ho village (Phong Tho district) has been honored as the most attractive community tourism destination of ASEAN in 2022.
Despite the rich natural landscapes, the number of tourists coming to Lai Chau is not high. In 2024, Lai Chau tourism only welcomed and served 1,359,000 domestic and international visitors. The reason is that the infrastructure has not met the demand, the transport infrastructure has not been invested synchronously. Besides, there are no large tourism enterprises (DN) capable of playing a key role in creating a modern, high-quality service supply system.
Representative of Lai Chau Tourism Association Hoang Quoc Viet proposed that in the coming time, Hanoi tourism industry should create favorable conditions for Lai Chau tourism enterprises to sign cooperation agreements on tourism development with enterprises in Hanoi. Through this activity, Lai Chau enterprises will learn more experiences in promoting and attracting tourists from the capital's tourism industry.
Analyzing the reasons why the number of tourists coming to Lai Chau is not as high as expected, Hanoi tourism businesses have a common reflection that, although there are many natural and cultural tourist attractions of ethnic minorities, Lai Chau province has not promoted activities to promote information about the province's tourism "image" to tourists as well as travel businesses.
Sharing about the lack of information about tourist attractions in Lai Chau by Hanoi tourism enterprises, Head of the Communications Department of the Hanoi Travel Association Le Hong Thai gave an example: at the conference, enterprises were informed that during the upcoming April 30 holiday, the Sin Suoi Ho community tourism village (Lai Chau) had no more rooms for rent and could not welcome more tourists to visit during this holiday. This shows that Lai Chau tourism has not focused on providing information to tourism enterprises.
Although there are still many obstacles in attracting tourists to Lai Chau, Permanent Vice President of the UNESCO Hanoi Travel Club Nguyen Tuan Anh committed to establishing alliances to build products and connect tours. In the process of building new tours, Hanoi tourism will select customer segments to build suitable products and have a tourism product plan that is right for the target audience and market demand, thereby bringing tourists to Lai Chau soon in the near future.
“Giving advice” to Lai Chau tourism to extend the length of stay for tourists, from the perspective of a business, Director of Mai Viet Travel Company Duong Xuan Trang said that in the coming time, Lai Chau province should strengthen its connection with neighboring provinces such as Lao Cai, Yen Bai, Dien Bien ... to build inter-route tours. In particular, it is necessary to promote calling for investment capital in the hotel system and high-quality roads because many international tourist groups focus on resort tourism.
In response to the opinions and proposals of travel businesses, from the perspective of a management agency, Deputy Director of the Hanoi Department of Tourism Tran Trung Hieu also committed that Hanoi tourism will work hand in hand with Lai Chau tourism in promotional activities to attract tourists.
Source: https://kinhtedothi.vn/du-lich-ha-noi-song-hanh-voi-lai-chau-trong-viec-quang-ba-hut-khach.html
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