A vibrant year of major sporting events held at Bau Trang (Hoa Thang - Bac Binh) in 2023 has contributed to opening up tours along the route Ho Chi Minh City - Mui Ne - Hoa Thang - Da Lat. Everyone understands that tourists follow the flow of events, especially those who are passionate about sports. But coming to Bau Trang, you can not only watch the events but also immerse yourself in the amazing nature, to imagine yourself as if you are in a special American movie scene.
That is the feeling of My Trang from Ho Chi Minh City. According to Trang, when she first touched Hoa Thang, this was a desert-like scene with immense white sand, sunshine, and wind blowing with a whistling sound in her ears; these were 2 clear blue lakes that the locals curiously called Bau Ong and Bau Ba; then the sand dunes moved every hour, making Trang think of American movies about survival in the wilderness, so she was unconsciously drawn into learning and exploring. Trang thinks that other tourists have more or less the same feeling, so that is one of the reasons why Bau Trang is increasingly crowded. Moreover, the roads have also connected the tourist spots very closely, making it very convenient for traveling as well as exploring the new route to Da Lat, especially when there is a highway.
Not only going to Mui Ne via Dau Giay - Phan Thiet expressway and then going to Bau Trang to visit and explore, after that, going to National Highway 28B to go to Da Lat, but tourists also discovered it very early when 2 expressways were formed, the road to Da Lat was very close along National Highway 28B. The above factor contributed to Binh Thuan welcoming a sudden increase in visitors in 2023. Bac Binh alone attracted more than 318,942 visitors to visit and travel, an increase of about 81% over the same period in 2022. Of which, domestic visitors accounted for 90%, international visitors 10%.
The 2023 report of the People's Committee of Bac Binh district shows that the district has coordinated with units to organize many cultural and sports events within the chain of cultural, sports and tourism activities throughout the National Tourism Year 2023 with the theme Binh Thuan - Green Convergence. At the same time, it has strengthened supervision and inspection of business establishments in conjunction with image promotion to attract tourists and investors. Local tourism models continue to expand and develop many new and attractive tourism product packages. Thanks to that, trade and service activities in the district basically meet the production, consumption and entertainment needs of people and tourists.
Exploiting cultural characteristics
It can be said that in 2023, Bau Trang is like a gateway for tourists to enter the land of Bac Binh, where cultural values related to the Cham community of Binh Thuan are concentrated. And more specifically, these are national-level relics, so the historical value itself has an attraction as soon as tourists hear about it. In Bac Binh district, there are 5 national-level cultural and artistic relics with such attraction.
That is also the direction of tourism development associated with preserving, conserving, embellishing and promoting the value of relics, cultural and historical heritages, landscapes and scenic spots of Bac Binh in implementing Resolution No. 06-NQ/TU dated October 24, 2021 of the Executive Committee of the Binh Thuan Provincial Party Committee (term XIV) on tourism development to 2025, with a vision to 2030.
At the conference to review 2 years of implementing Resolution 06, Bac Binh said that in the past 2 years, the district has focused on developing tourism associated with preserving, conserving and promoting cultural values. In 2022, Bac Binh coordinated with the Vietnam Television Center - Southern region (VTV9) to produce 5 reports "White sand poplar land", 1 report "New vitality in Le Hong Phong war zone" focusing on depicting the beauty of natural landscapes, culture - history of Binh Thuan land and people, especially Bac Binh district - a heroic land, rich in revolutionary fighting traditions, contributing to promoting local tourism and culture. In addition, it also coordinated with the Union of Science and Technology Associations to organize the Workshop "Current situation and solutions to preserve Bau Trang Eco-tourism Area". At the same time, it implemented the Project to preserve and promote the Kate Festival of the Cham people in Binh Thuan province to serve tourism development of the Provincial People's Committee.
In addition to the achieved results, the district also recognized that tourism development still has certain limitations. Therefore, Bac Binh continues to implement 12 solutions to create comprehensive impacts in areas such as state management of tourism, especially planning management; focusing all resources on tourism development, a comprehensive economic sector; promoting information and communication work... In particular, focusing on improving the quality of human resources in state management, business administration and tourism labor. At the same time, the district emphasizes developing and improving the quality of existing products; introducing new products, focusing on products with local characteristics such as pottery, brocade, rice paper, dragon fruit. At the same time, attaching Cham cultural festival programs (Kate, Ramuwan), Dau Lua festival; promoting cultural values at 5 national cultural and artistic relics; craft villages associated with visiting historical and cultural relics, revolutionary history. In addition, focusing on investing in developing Bau Trang Tourist Site, upgrading Bau Trang Tourist Site as a development highlight in the entire tourist area, effectively exploiting Bau Trang sand dunes, combining Le Hong Phong forest (resistance base) to develop types of resort tourism, eco-tourism associated with culture and history. All to help Bac Binh land become attractive in the eyes of tourists.
Five national cultural and artistic relics in Bac Binh, including: Xuan An Communal House, Xuan Hoi Communal House (Cho Lau), Dong An Communal House (Phan Ri Thanh), Po Nit Temple (Phan Hiep) and Po Klong Mo Nai Temple - Cham royal family's warehouse (Luong Son, Phan Thanh) and 01 Bau Trang scenic relic (Hoa Thang) in 2019 were issued a decision by the Ministry of Culture, Sports and Tourism on ranking as national relics. Recently, the art of Cham pottery was listed by UNESCO on the List of Intangible Cultural Heritage in Need of Urgent Safeguarding.
BICH NGHI - PHOTO BY N. LAN
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