Domestic "Idol": More positive and humane

“Idol following” is a concept of today’s youth, usually liking and following the activities of a famous person, who can be an artist, player, athlete, politician, or someone who has influence on social networks or in real life. The most popular is “Idol following” from Korean artists, K-pop.

However, this concept has completely changed after the famous music programs this year. The programs are carefully and elaborately built, along with the talents of domestic artists, have become the strongest attraction for the current music market, and as a natural consequence, the artists participating in the program have also received recognition and love from the audience.

After “Anh trai vuon ngan cong gai” and “Anh trai say hi”, many talented faces have been revealed in the fields of performance, singing, composing, producing, and making music, helping audiences and fans “see” many new things in domestic artists who are inherently familiar but not as well-known as international artists.

Bui Cong Nam surrounded by spectators at an event. (Photo: FP Bui Cong Nam)

There are many artists who have long been known only to a certain audience, or have temporarily stopped working, or have made efforts but are little known, but have now shone brightly again after the program "Anh trai vu ngan cong gai". That is Thanh Duy, returning after misunderstandings and injuries from social networks. That is Jun Pham, locking himself in sadness after family losses. That is Bui Cong Nam, although he is the owner of many hit songs, he is more associated with the name of a singer than an author. That is Duy Khanh, hiding behind misunderstandings with colleagues without having the opportunity to explain. That is Tang Phuc, who also suffered injuries from cyber violence after the success of a reality TV show...

The program “Anh trai vu ngan cong gai” is like a shower of rain, making the green leaves on the branches that seemed to have been dry for a long time come to life. The artists return, shine, and touch the hearts of the audience not only with their talent, but also with their professionalism, the love they have for each other, the respect they have for the audience, and the way they create art with all their hearts.

Each artist, from their own way of shining, has found their own fan communities. Many artists create Broadcast channels, where they can share, confide, and chat (one-way) with the fan community, sometimes up to tens of thousands of people.

Jun Pham and his promotional screen.

Through these Broadcast channels, fans and artists seem to have no distance, when artists share the most intimate stories in their lives every day, such as what Bui Cong Nam eats for breakfast, goes to the gym, goes back to his hometown to drink coconut water, plays soccer, even how he ran from an earthquake in Hanoi... or how BB Tran prepares his performance gear before each concert, or Hai Ly (Tang Phuc) tells bilingual jokes, or the two cats at Jun Pham's house... Sometimes the broadcast channel is also where artists share life experiences with fans, stories, and life lessons from their predecessors...

And those fan communities are no longer just fans, they have become an integral part of the artist's artistic life, supporting, backing, and standing by the artist in all artistic and social activities, even becoming "protectors" whenever there are malicious comments aimed at the artist.

As Thanh Duy once shared in a program, if in the past, when encountering bad, malicious words, he chose to retreat in silence, avoiding communication on social networks. But since participating in "Anh trai vu ngan cong gai", he has had a community of loving fans, ready to be by his side to protect him. "It was the fans who responded every time they encountered malicious attacks against me on social networks" - Thanh Duy shared.

That support from the audience for the artist created things never seen before.

The bus has a promotional image for Bui Cong Nam.

Before the concert “Anh trai vu ngan cong gai” on the 3rd and 4th in Ho Chi Minh City, a wide-ranging media campaign was organized for the 33 talents of the program, in which many artists were promoted by fans on large LED screens of shopping malls, public places, even large screens on the banks of the Saigon River. Along with the system of LED screens, billboards, and images in the city, there were buses named Idol, such as Neko Le, Duy Khanh, Tang Phuc, Bui Cong Nam, double-decker buses promoting Soobin and Kay Tran... running around the Global City area, where the two concert nights took place.

Not only contributing to a large media campaign to promote the names of the artists, fans also organized many activities to support and encourage the artists before the concert night. Never before in the framework of a series of music nights have there been spontaneous fan activities like a big festival, with elaborately decorated booths, welcoming the artists to interact and chat with fans, and also a place for fans to share small gifts (freebies) such as keychains, paintings, souvenirs, rounded-corner cards, photos... of the artists.

Duy Khanh interacts with fans before the concert.

Before that, during practice sessions or rehearsals, many fan groups also organized snack stalls, with everything from salty to sweet, from Vietnamese to European and Asian dishes... to serve the actors during breaks.

However, the greatest meaning that the fan community and artists do together is projects with social meaning. The most typical is Jun Pham's Carrot fan community, which has been with him for many years in fundraising activities for heart surgery for children of the Vietnam Heartbeat program and the Scars of Life Fund.

Jun Pham visits a child undergoing heart surgery within the framework of the Vietnam Heartbeat project.

The Scars of Life Fund has gone through a journey of more than 10 years with 10 times of organization under the guidance of director, producer, and actress Ngo Thanh Van. Up to now, the project has raised more than 3 million USD, saving lives and opening up new lives for thousands of children with congenital heart disease in difficult circumstances. Jun Pham has been associated with the Scars of Life project since he was a member of the music group 365. Throughout his career, with his own projects, Jun Pham has always dedicated the awards he has achieved to support children with congenital heart disease through the Vietnam Heartbeat program.

There are many other fan communities that are still participating day and night with their idols in projects with social significance in education, healthcare, improving the quality of life of poor people, remote areas..., such as fans of Den Vau, Ha Anh Tuan, My Tam...

Vietnamese showbiz is facing many changes. Fans and artists are attached to each other, like mirrors reflecting each other. Artists who love their profession, respect their profession, are serious in life, cherish and respect their fans will create a civilized fan community, accompanying each other in meaningful activities. Therefore, "following idols" domestically also brings more good values ​​to artists, fans and society as a whole.

Source: https://nhandan.vn/du-idol-quoc-noi-tich-cuc-va-mang-nhieu-gia-tri-nhan-van-hon-post868712.html