Summer tourism this year is unlikely to reach its peak due to economic difficulties, but Da Nang and Phu Quy (Binh Thuan) are two prominent names that Vietnamese tourists are interested in.
Compared to the summer of 2022, summer tourism in 2023 is expected to be less exciting. Ms. Tran Phuong Linh - Marketing and Information Technology Director of BenThanh Tourist - said that tourists no longer crave travel like last summer, when tourism had just opened. Destinations are now much more diverse, both domestically and internationally, so it is difficult for any place to "peak".
Currently, airfares have cooled down but are still high, costs for other services are still increasing, summer tour prices in 2023 have increased by 10-20% compared to before the pandemic. The risk of economic recession, high inflation... affects the psychology and directly affects customers' travel budget. This makes tourists want to find truly new tourist destinations but need to ensure reasonable costs.
According to statistics from BenThanh Tourist, for the domestic market, tours to the Northeast, Northwest, the Southwest region and island tours (especially Phu Quy), Phan Thiet will continue to be "hot" tourist destinations during the peak summer season.
A resort in Da Nang located near the sea. Photo: Premier village danang
According to Best Price, the most obvious change compared to the summer of 2022 is that tourists are no longer flocking to Phu Quoc (Kien Giang). The company's records show that destinations that do not require flights such as Phan Thiet, Phu Quy, Ha Long (Quang Ninh), Sam Son (Thanh Hoa), Cua Lo (Nghe An) will be "very hot" on weekends. For destinations that require air travel, Da Nang is the top priority for tourists thanks to its advantages of short flights and reasonable prices.
In addition, Mr. Bui Thanh Tu, Marketing Director of Best Price, commented that the trend of traveling to places with theme parks will not cool down. Summer is the main travel time for family groups when students are on vacation. Therefore, parents often choose destinations with attractive theme parks such as Da Nang, Nha Trang (Khanh Hoa) for their children to have fun, besides swimming in the sea.
Statistics from Top One Travel, a company specializing in selling individual travel services such as airline tickets and combos, also show that customers really like Da Nang and Nha Trang this summer. These two destinations account for 30% and 35% of the company's total summer travel bookings, respectively.
In addition to short, reasonably priced flights, Ms. Hoang Tuyet, the company's director, added that Da Nang benefits greatly from the fireworks festival taking place in early June. Easy connections to two culturally rich destinations, Hue (Thua Thien - Hue) and Hoi An (Quang Nam), also make it difficult for Da Nang's appeal to decline.
Another destination that is benefiting similarly to Da Nang is Quy Nhon (Binh Dinh) when the VnExpress Marathon is held on June 11. Ms. Tuyet shared that she had to "search Quy Nhon" to find hotel rooms for tourists during this time. 3-4 star hotels in the central area have a room occupancy rate of up to 90%. However, this room shortage only occurs during the race, not throughout the summer.
Best Price representative confirmed the same and emphasized that Quy Nhon has a small area so it is not difficult to understand the shortage of rooms during the race.
Resorts in Quy Nhon still have many vacant rooms because this is not a priority accommodation for athletes. On the other hand, Quy Nhon promises to still increase in the number of visitors this summer, but not significantly. Statistics from the company show that there are still many air tickets to Quy Nhon from Hanoi, with round-trip prices ranging around 3 million VND.
Tu Nguyen
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