What opportunities are there for content creators to affiliate market on TikTok Shop?

Sustainable development potential of affiliate marketing creative industry

Affiliate Marketing is increasingly asserting its position in the context of the constantly developing online market. With the ability to connect product suppliers and consumers through affiliate marketing partners, the affiliate marketing model brings great benefits to all parties involved.

According to the “Vietnam Affiliate Report 2022” published by ACCESSTRADE, Affiliate Marketing is currently identified as a multi-billion dollar industry. This report shows that the estimated global spending on Affiliate Marketing in 2022 is about 13 billion USD and the global market size is expected to be valued at nearly 27.8 billion USD by 2027. With a compound annual growth rate of up to 45%, studies show that the market continues to maintain strong growth. In particular, selling via livestream on e-commerce platforms such as TikTok Shop is considered a prominent trend and has great potential for sustainable development in the future, bringing strong development momentum to the affiliate marketing industry.

TikTok Shop allows users to shop within the app through videos and livestreams from affiliate content creators. The platform creates the perfect blend of entertainment and commerce, as users can enjoy intimate, authentic content while directly purchasing products without leaving the app. This has created a new wave in the online shopping industry and a new generation of affiliate content creators.

In recent years, Affiliate Creator has gradually become one of the potential careers that many young people want to pursue. Many actors, singers, and celebrities - who previously only participated in commercial activities through advertising programs, have now also ventured into creating affiliate marketing content and livestreaming sales.

Becoming an Affiliate Creator is one of the ways to help you be inspired and improve your content creation skills as well as the opportunity to approach brands from many different fields. Preliminary statistics from TikTok Shop show that the number of short videos has increased 12 times compared to each month, the number of Affiliate Creators has also increased 2.5 times in 2023. These numbers show that the appeal of livestream sales and affiliate marketing promises to continue to be a "fertile land" for affiliate creators to have a solid foundation of income to be able to nurture their passion and develop their own careers.

Having been successful in his acting career, actor Hung Thuan became an affiliate marketing content creator on the TikTok Shop platform after many incidents because he realized the sustainable potential of this industry. The actor is now quite successful in his career, the products he introduces are always well received by many people. He also frankly admits that this job is not as simple as many people think, to be successful, "the important thing is to roll up your sleeves and give it your all".

Despite many challenges, the actor believes that affiliate marketing is very attractive, not only for young people but also for many other ages. “In general, contrary to the thought that this is just a temporary hobby, affiliate marketing shows the opportunity for long-term, sustainable development” – actor Hung Thuan shared.

For actor Hung Thuan, the job of Affiliate Creator is a challenging and rewarding opportunity.

Market analysis shows that one of the biggest benefits of TikTok Shop for an Affiliate Creator is the ability to link products directly in the video. Users can view and buy products immediately without leaving the app, minimizing interruptions and increasing conversions.

According to TikTok's survey, TikTok Shop's average conversion rate reaches 3.7%, much higher than other platforms such as Instagram Shop (1.5%) or Facebook Marketplace (1.2%). The customer base shopping on TikTok Shop is mainly Gen Z and Gen Y, aged 12 to 40. This is the age group with large and frequent online shopping power, they are often attracted to new products, strongly influenced by reputable KOLs and influencers, and often buy according to popular trends on TikTok.

Balancing content creation and sales

TikTok Shop is not just a short-term trend but also promises to bring sustainable development potential for Affiliate Creators. One of the important reasons is the strong support from the platform. In particular, TikTok constantly updates and develops new features, thereby helping affiliate marketing creators have more opportunities to develop and optimize their content.

At the same time, modern consumer trends are increasingly leaning towards personalizing the shopping experience. Consumers not only want to buy products but also want to experience and learn through stories and reviews from people they trust. Content creators, thanks to their strong connection with their community of followers, are the “bridge” between brands and consumers, creating trust and higher interaction.

With TikTok Shop, Affiliate Creators not only sell products but also build a rich and diverse content ecosystem. This helps Affiliate Creators not depend on a specific product or campaign, but can create a stable source of income from many different sources, from promoting products to building personal brands.

At the TikTok Shop platform, every Affiliate Creator has the opportunity to develop their potential and make a breakthrough in their career.

Despite the huge potential, it is undeniable that Affiliate Creators also face many challenges. In particular, creating unique and engaging content is not simple. Optimizing content to ensure both entertainment and promote the shopping behavior of viewers. Consumers are increasingly smarter and more demanding, not easily convinced by overly promotional content, Affiliate Creators need to find a balance between content creation and sales.

In addition, Affiliate Creators are often heavily burdened by professional prejudices. Recently, in the program "Key Profession" - a project to honor and redefine the value of the profession of affiliate marketing content creation, especially in the field of livestream sales, viewers not only saw the constant difficulties and challenges behind the LIVE sessions, but also felt the courage and dedication of those working in the profession.

It can be seen that, to develop sustainably on TikTok Shop, Affiliate Creators need to make constant efforts to build a long-term strategy, focusing on building a personal brand, creating a consistent and trustworthy image in the eyes of the audience. Along with that, creators constantly update their knowledge about new trends in the field of e-commerce and digital marketing. The rapid change of the market requires them to be flexible and ready to adapt to new technologies and strategies.

Giving advice on becoming an Affiliate Creator, actor Hung Thuan shared: “If young people intend to join this potential field, they should equip themselves with the necessary skills and knowledge. The important thing is to choose the right industry and aspect that suits their abilities and advantages to maximize their potential.”

TikTok Shop is opening up a golden opportunity for Affiliate Creators to grow sustainably and strongly. With the combination of creative content and e-commerce, affiliate marketing creators can not only earn money but also build their personal brand and create deep connections with their followers.

Source: https://congthuong.vn/co-hoi-nao-cho-nha-sang-tao-noi-dung-tiep-thi-lien-ket-tren-tiktok-shop-348830.html