Up to 83% of mobile games close down within three years of launch

According to TechSpot , a survey of the mobile gaming industry shows that the "live service" format doesn't seem to work well on smartphones and tablets, with most attempts to pursue this trend ending in failure.

Accordingly, creative market research firm Atomik Research interviewed 500 developers in the US and the UK, raising the issue of a little-noticed aspect of the mobile gaming industry. The survey report said that up to 83% of games launched on mobile platforms failed within just 3 years, and even up to 43% could not survive the development stage and were canceled before release.

Có đến 83% game di động đóng cửa chỉ sau ba năm ra mắt - Ảnh 1. — The popular mobile game Angry Birds also had to close down in failure.

The report found that 76% of games failed to hit their peak revenue milestone in their first year, and only 4% of games did so in their second year. The lack of patience among casual users isn’t the only reason for this, it’s the publishers’ lackluster approach to live gaming.

Atomik Research found that more than half of mobile developers provide live services for their games, but 38% do not release content or updates regularly. Less than half of developers release monthly updates to their games.

The report found a staggering failure rate for mobile game projects, but 78% of developers still prefer to work on new projects. More than a third of developers said industry uncertainty is an obstacle to creating new mobile game experiences, while 30% feel the market is too difficult to succeed.

The report also found that two-thirds of mobile game studios have recently faced layoffs or major cuts, as well as budget cuts. Ivan Trancik, CEO of game solutions service SuperScale, also spoke about the tumultuous times in the industry, fueled by challenges like Apple's transparency and the intensity of competition.

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