Preparing to organize Gia Lai Coffee Festival 2025

This year's event takes the theme: "Gia Lai coffee from local to international". Photo: DVCC

The event will take place over 2 days (April 30 and May 1), at Dai Doan Ket Square, Pleiku City.

According to Ms. Nguyen Thi Thanh Tam - Director of BBC Company, Head of the Event Organizing Committee, this is the second time the event has been held in Gia Lai. This year's event has the theme: "Gia Lai Coffee from local to international". The scale of this event is expected to have about 100 booths (space for advertising and displaying products), with participants being individuals, businesses, units in the coffee industry ecosystem, farmers, roasters, shop owners...

The event will be a place for scientists, businesses, and coffee producers to share experiences and exchange knowledge about sustainable coffee growing, processing, and trading; introduce high-quality coffee products and Fine Robusta Gia Lai, innovative start-up models in the coffee sector, contributing to creating a dynamic, creative environment, attracting high-quality human resources. This is also an opportunity to introduce the image and culture of coffee to domestic and international friends. Thereby, contributing to promoting the Gia Lai coffee market to develop more evenly and sustainably, connecting the community through the story of coffee beans; contributing to promoting the Vietnamese coffee brand to the international market.

Coffee is the main export product of Gia Lai province. Photo: Vu Thao

According to the program, during the 2 days of the event, there will be activities such as opening, cupping experience, roasting experience, extraction experience, free workshop activities from units, booth display, music, Barista teamwork competition... The event is expected to attract about 10,000 visitors to visit and experience directly.

Source: https://baogialai.com.vn/chuan-bi-to-chuc-su-kien-gia-lai-coffee-festival-2025-post317152.html