Applying digital technology to attract tourists
In 2024, the number of international visitors to Binh Thuan for sightseeing and vacation is expected to increase compared to previous years. These are positive signals for the Binh Thuan tourism industry to expect that the growth momentum will continue to be maintained in the coming time, which is the basis for completing and exceeding the target of welcoming 320,000 international visitors in 2024. In the first 9 months of 2024, Binh Thuan province welcomed 293,000 international visitors, an increase of 53.01% over the same period last year. If in the past, the international visitor market to Binh Thuan was mainly Russia and Ukraine, now there have been many changes. International visitors from Korea, China, Russia, Germany, England, the United States, etc. account for a large proportion. The majority of international visitors staying are concentrated in the areas of Ham Tien, Mui Ne, Tien Thanh, Phan Thiet City.
To stimulate tourism, especially attracting international visitors to the locality, Binh Thuan Provincial Party Committee has issued a Resolution on digital transformation by 2025, with a vision to 2030, in the tourism sector, and at the same time implemented many projects and programs to apply information technology to serve socio-economic development such as: Digital transformation program in the tourism sector to attract tourists, improve the competitiveness of enterprises, integrate into the international economy, contributing to realizing the goal of developing green and sustainable tourism, worthy of being the spearhead economic sector of the province. In particular, to promote communication and tourism promotion and meet the needs of searching and exploiting information for people and tourists, the Department of Culture, Sports and Tourism has coordinated with VNPT Binh Thuan to put into operation the Binh Thuan Province Smart Tourism Information Portal. This is an information channel that integrates all information about the potential and strengths of Binh Thuan tourism as well as the unique features of local culture, sports and tourism. Tourists can be more proactive in planning their itinerary, searching for accommodation, cuisine or tourist destinations, weather, utility services... in the easiest and most convenient way during their travel by scanning the QR code or downloading the app on their smart mobile devices.
For tourists, applying information technology when traveling will help tourists access information about destinations quickly, easily and diversely. For tourism businesses, this is also an opportunity to promote, advertise, and provide tourism information and images of their units for tourists to access. With the operation of the Binh Thuan Province Smart Tourism Information Portal, it will contribute to creating new interactions in accessing information, which is also a premise to promote tourism propaganda and promotion on the internet platform, in line with the form of applying modern information technology to attract domestic and foreign tourists to Binh Thuan.
Improve service quality
In order to attract more and more international tourists, Binh Thuan tourism industry is making efforts to diversify the market along with improving service quality and innovating tourism products. In addition, it continues to promote advantages, improve the quality of products, and types of strengths such as beach resorts, adventure sports tourism, health care tourism, etc. Binh Thuan has the advantage of beach tourism, which is considered one of the advantages to attract international tourists during this vacation season. Therefore, the province's tourism industry has come up with plans to ensure effective management of tourism service activities, and businesses have invested in additional services and utilities. Currently, many restaurants have invested in upgrading preservation systems and seafood jacuzzis to ensure that seafood is always fresh. Along with that, restaurants have proactively linked with ship and boat owners, and after catching, they have classified quality, fresh seafood to supply to restaurants. In addition, hotels serving beach tourism also upgrade facilities and invest in interior design to create a better resort space for international tourists.
Mr. Tran Van Tuan, owner of Malibu restaurant and hotel, Mui Ne ward, Phan Thiet city said: Malibu restaurant and hotel is located in the center of Mui Ne beach tourism, entering the international tourist season this year, Malibu continues to invest in service quality, upgrade the interior system for 40 bedrooms and the restaurant system with a capacity of more than a thousand people and a variety of accompanying services such as: swimming pool, gala party, night campfire to create a comfortable resort space for tourists. In particular, Malibu has just inaugurated and put into use a 3-star hotel with 40 bedrooms to serve domestic and international tourists...
Although it is still early in the international tourist season, beach tourism destinations have attracted many tourists to visit and relax, so localities pay great attention to the safety of visitors. The Management Board of tourist destinations has strengthened rescue work, security and order, environmental sanitation... For service establishments at the beach, the Management Board requires improvement in form and quality to attract tourists...
Source: https://baobinhthuan.com.vn/chuan-bi-cao-diem-don-du-khach-quoc-te-125040.html
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