“We recognize that AI technology is one of the most essential enablers” to enhance the customer experience, LG CEO William Cho said on Jan. 8. “While others can focus on the development of AI technology, LG is interested in how AI can make a real difference in the real world,” he added.

Commercial applications and real-world uses of AI – especially generative AI – are among the big themes at CES 2024.

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LG Electronics CEO William Cho talks about AI during the company's press conference at CES 2024 on January 8. (Photo: Reuters)

As for the potential uses of AI in LG Electronics products, Cho cited examples like devices that learn to understand user needs based on conversations and human behavior patterns, or that can “drive tangible actions by coordinating physical devices.” LG said these services use its own large language model.

LG has introduced an AI-powered robot assistant that has two legs and wheels. The robot can move around the house on its own and can interact verbally and express emotions. It combines microphones, cameras and other sensors to detect voice, images, temperature and humidity in the home. "With multimodal AI technology, it understands you and your home better," said Henry Kim of LG Electronics America.

While emphasizing the importance of AI in its products, Cho also noted that security and privacy are top priorities for LG. “We recognize that AI needs to be responsible for its decisions and actions,” he said. Data protection will be applied “throughout the entire process of collecting, storing, and using consumer data to ensure protection at every stage,” the LG CEO said.

LG’s compatriot Samsung also had some similarities in its presentation, including an emphasis on AI and security, as well as an updated version of its spherical Ballie robot. Equipped with cameras and projectors, Ballie’s AI capabilities allow it to “learn from user patterns and habits to provide smarter, more personalized services,” according to the company.

Samsung didn't show Ballie off live, but instead showed it off in a promotional video that showed it following its owner around, handling video calls, and even remotely monitoring and feeding pets. There were no details on the robot's release date or price.

Samsung also launched an “AI for All” initiative to make technology “safer, more comprehensive, and more energy-efficient.” It has expanded its Knox Vault security management platform to cover most mobile and other devices, including its latest TVs.

(According to Nikkei)