Need unique products to attract high-end tourists

High-end tourism products not only require quality service, but also need to touch customers' emotions.

“Price goes with emotion”

According to Deputy Minister of Culture, Sports and Tourism Ho An Phong, tourism is a comprehensive economic sector, interdisciplinary, inter-regional, deeply connected, and highly socialized. Doing tourism is the responsibility of society and tourism entities. The Ministry of Culture, Sports and Tourism and the Vietnam National Administration of Tourism play the role of State management, leading and creating the best conditions to gather tourism workers, promote the creation of great values ​​that contribute to the socio-economy, and develop tourism into a truly spearhead economic sector.

Cruise passengers can afford high-end services.

In the first 10 months of 2024, international arrivals to Vietnam reached more than 14.1 million, an increase of 41.3% over the same period last year. The target of welcoming 17-18 million international arrivals can be achieved, returning to the impressive growth period before the COVID-19 pandemic.

“More important than numbers is the quality of visitors to Vietnam, how to make them spend more, stay longer…”, Deputy Minister Ho An Phong commented.

Chairman of the Board of Directors of Vietravel Company Nguyen Quoc Ky said that building high-end tourism products requires paying attention to the differences and emotions of tourists, bringing high-end experiences to tourists. In high-end service products, the quality of the service provided, the meticulousness in arranging and preparing the service in a truly thoughtful manner, so that customers can feel the difference and touch their emotions. For high-end customers, the price goes with the emotions.

Besides, Mr. Nguyen Quoc Ky also said that it is necessary to develop green tourism products, focus on training quality human resources, and pay attention to indigenous cultural factors in product development.

Sharing the same view, Ms. Ngo Thi Huong, Deputy General Director of Sales and Marketing of Vinpearl Company, said that in order to approach the high-end customer segment, it is necessary to understand who the customer is and what the customer wants. Vinpearl always approaches customers according to each customer segment, from which it develops appropriate products. Vinpearl's development motto is "One destination, many experiences" with a complex of hotels, resorts, entertainment areas, shopping malls, golf courses, schools, hospitals, etc. Understanding customer psychology is easy so that customers are willing to spend more during their trip. She believes that Vietnamese tourism needs to focus on building products on health care, green tourism, sustainable tourism, etc.

Mr. Nguyen Chau A, General Director of Chua Me Dat Company Limited (Oxalis), said that the company is currently exploiting and operating a tour to explore Son Doong Cave. This tour is for tourists who are passionate about adventure travel and have high incomes. International tourists love this tour and the number of registered guests is full until the end of 2025.

According to research by Oxford Economics, high-end tourists are interested in unique, highly competitive service quality and popular destinations around the world. Mr. Liam Cordingley, chief economist at Oxford Economics, said that in the culinary field alone, tourists are willing to pay an additional 10% service fee for high-end services. In fact, tourists can spend 250 USD/day for high-end service experiences. This is the type of service that Southeast Asian countries in general and Vietnam in particular can exploit to attract spending customers.

According to Wildtour Travel Company Director Nguyen Hoai Bao, high-end tourists are often interested in specific types of tourism services, such as scuba diving, golf, MICE, cruise tourism, etc.; sometimes personalized types of tourism such as exploring wild nature, cave exploration, etc.

Forming an ecosystem providing high-end products and services

Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh assessed: “The high-end international tourist segment plays an important role in the development of Vietnam's tourism. Vietnam has great potential to become a quality tourist destination with many natural and cultural resources. Social infrastructure and technical facilities of the tourism industry are completed and invested synchronously. Human resources are trained to meet the needs of professional service quality. The Vietnamese tourism industry always prioritizes the development of high-quality tourism, with high-spending tourists.”

In addition to positive results, the development of high-quality tourism in Vietnam is not commensurate with its potential. Therefore, according to Director Nguyen Trung Khanh, in the coming time, it is necessary to promote market research, grasp the needs of high-end tourists; invest in developing high-end tourism products, focusing on unique, original, individual/personalized, sophisticated elements associated with culture, in harmony with nature and the environment in products and experience services; upgrade service quality in a professional direction, bringing complete experiences to high-end tourists; focus on training and improving the quality of human resources serving high-end tourists; promote in-depth promotion, focusing on market segments, products, services, destinations and high-end tourism brands, taking advantage of celebrities to promote Vietnam.

The Vietnam National Tourism Administration also proposed policies to support the development of high-end tourism products such as: Cruise tourism needs to simplify procedures, support investment, improve infrastructure, ports, waiting rooms, and diversify tours to extend the length of stay of tourists; golf tourism needs to reduce special consumption tax for golfers who are international tourists (from 20% to 10% or 5%); MICE tourism needs to host international events with many incentives; shopping and entertainment tourism needs to attract large investors to build high-end entertainment and shopping centers; event tourism needs to increase the exploitation of diplomatic, trade, economic investment, fair events... of international scale.

In addition, in addition to the Government's macro policies, businesses need to proactively cooperate closely with each other and with local authorities to promote their strengths from building policy mechanisms, developing products and services, promoting, to serving high-end tourists, which requires high professionalism, with selective destinations and experience products. Thereby, forming an ecosystem to provide high-end products and services for luxury tourists.

As a national tourism agency, the Vietnam National Administration of Tourism will continue to connect, promote, and accompany tourism businesses and the entire industry to promote the development of high-end tourism, considering this one of the important factors to help the tourism industry accelerate in the coming time; at the same time, bring in large revenue, promote socio-economic development at tourist destinations.

According to Tin Tuc Newspaper

Source: https://doanhnghiepvn.vn/kinh-te/can-san-pham-doc-dao-de-don-khach-du-lich-cao-cap/20241117092534136