Tan Nhat Huong entered the ice cream market in 2020, with the launch of the Frozen Liquid Ice Cream line - a pioneering product produced by a Vietnamese brand. Previously, the market had almost only two main options: cheap powdered ice cream, easy to preserve but of poor quality, and imported high-end frozen ice cream with expensive prices. This created a big barrier for small cafes or brands that needed to balance cost and quality. The appearance of Tan Nhat Huong brought a new choice.

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CEO Vu Thi Hoai Son. Photo: Tan Nhat Huong

Tan Nhat Huong's product development journey has not been easy. The production of frozen ice cream requires high technology, precise formulas and strict control in every stage of production. Tan Nhat Huong's team has spent many years researching to create a product line that meets international standards while still maintaining the brand's unique characteristics. Pandan Cheese Ice Cream, Coconut Milk Cheese Ice Cream, and Toffee Caramel Ice Cream are typical examples of the combination of modern technology and understanding of local tastes.

In addition to product quality, smart competitive strategy is also a factor that helps Tan Nhat Huong conquer the market. First, Tan Nhat Huong focuses on building trust with customers through product trial programs and direct workshops. "Blind test" sessions have helped coffee shops and milk tea shops clearly see the difference between Tan Nhat Huong's products and imported products. At the same time, Tan Nhat Huong promotes customer support through pricing policies.

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The "blind test" helped coffee and milk tea shops clearly see the difference between Tan Nhat Huong's products and imported products. Photo: Tan Nhat Huong

Another important factor is the focus on market development. Tan Nhat Huong not only sells products but also shares knowledge and brewing techniques through training sessions and F&B industry events. These activities not only help the brand build reputation but also connect closely with the barista community, coffee shop and milk tea shop owners. This not only creates sustainable value but also helps Tan Nhat Huong position itself as a reliable partner in the industry.

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Tan Nhat Huong not only sells products but also shares knowledge and mixing techniques through training sessions and F&B industry events. Photo: Tan Nhat Huong

Up to now, products such as Whipping Base Cream, Mixed Fat Cream, or Pandan Cheese Cream are not only popular in small shops but also appear on the menu of many large coffee and milk tea chains.

Looking to the future, Tan Nhat Huong is constantly setting higher goals. This brand is continuing to research and develop new product lines to meet the increasingly diverse needs of the market and carry out the mission of elevating Vietnamese brewing ingredients on the international map.

Bich Dao