Son La Coffee - the journey of creating a brand

In 2017, Son La coffee growing area was officially awarded a Certificate of Geographical Indication by the Department of Intellectual Property, Ministry of Science and Technology for the following products: Green coffee, roasted coffee beans and ground coffee.

High quality coffee region in Mai Son district.

Recognizing the value of coffee, in 2017, the province established a Coffee Association and connected coffee growers with businesses and cooperatives. Some businesses and cooperatives have linked with people to build coffee material areas associated with processing and consuming products, such as Bich Thao Coffee Cooperative, Ara-Tay Coffee Cooperative, Minh Tien Coffee Import-Export Company Limited, and Phuc Sinh Son La Joint Stock Company.

Product lines of Ara-Tay Coffee Cooperative.

To enhance the value of Arabica coffee, on March 1, 2021, the Provincial People's Committee issued Decision No. 331/QD-UBND on the Project on developing coffee material areas associated with processing and environmental protection in the province. On May 11, 2023, the Provincial Party Standing Committee issued Conclusion No. 863-KL/TU on production, processing and consumption of high-tech coffee on the basis of linking production and consumption of coffee products associated with coffee processing facilities and factories in the province by 2030, with the goal of "Strongly developing the coffee processing industry, with a diverse product structure and high quality".

Farmers are excited when coffee has a good harvest and good prices.

Currently, Son La province has attracted a number of enterprises and cooperatives to invest in building processing factories according to production chains and product consumption, contributing to bringing the "Son La Coffee" brand to the world.

Inauguration of Phuc Sinh Son La Factory specializing in producing high quality coffee.

Foreign partners visit Phuc Sinh Son La Joint Stock Company.

Along with continuing to promote investment attraction in deep processing of coffee products, Son La province is having strategic orientations, goals and solutions to enhance the brand and increase the value of coffee trees.

Technical guidance on intensive coffee cultivation for the people.

At the end of 2022, Son La province recognized 2 high-tech coffee growing areas in 18 villages in 3 communes: Chieng Ban, Chieng Chung, Chieng Dong of Mai Son district with an area of 1,039 hectares, 1,560 participating households. In 2022, the whole province exported over 28,800 tons of coffee beans to the EU, North America, the United States, and Middle Eastern countries, worth 82.3 million USD. In 2023, it is expected to export 31,500 tons, with an export value of 83.1 million USD.

Delegates visit the booth displaying Son La coffee products.

To enhance the value of “Son La Coffee”, from October 20 to 23, Son La province will organize the first Son La Coffee Festival. Within the framework of the program, there will be a workshop on improving coffee quality, a conference on connecting coffee product trade and the inauguration of coffee processing investment projects.

Experts guide how to make specialty coffee.

Panorama of Son La Coffee Processing Factory.

From the “mission” of hunger eradication and poverty reduction, coffee has now become the province’s main industrial crop, with an estimated value of VND5,000 billion this crop year. High-quality coffee products have gradually conquered markets around the world, contributing to affirming the brand “Son La Coffee” in particular and Vietnamese coffee in general on the world coffee map.