But from canceling its car project to launching the Apple Vision Pro, the company is struggling to deliver its next big product. In his new Power On newsletter, Bloomberg’s Mark Gurman says Apple may not succeed in that endeavor.
CEO Tim Cook's Way of Keeping Shareholders' Trust in Apple Doesn't Look Like It's Working Anymore
While Apple can rely on iPhone and accessory sales for a while, Gurman argues that to stay competitive with other giants, the company needs to innovate and provide compelling reasons for consumers to choose its products. But Apple has failed to do so for years. Not because its new products are bad, but because Apple no longer connects with consumers the way it once did, even when its products are excellent.
Since Steve Jobs passed away, current CEO Tim Cook has adopted a strategy to maintain shareholder confidence, but it seems to be no longer working. Although this strategy has helped Apple maintain its success for a long time, after designer Jony Ive left in 2019, many of Apple's products began to show signs of stagnation.
Apple desperately needs a new Steve Jobs. Jobs was not only the face of Apple, but also the man who convinced millions of users to try the company's products thanks to his unique approach to design and customer experience. The image of Jobs holding a chair on stage to defend his point of view is still vivid in many people's minds.
While Apple’s current products are still impressive, the company seems to have lost its ability to convince consumers. Even though the Vision Pro is a technological marvel, it’s been left on shelves. Consumers have also been disappointed with Apple’s upcoming smart home hub and Apple’s upcoming smart home hub, while the iPhone mini and Plus models have failed to meet sales expectations. Apple is currently experimenting with a new design for the iPhone 17 Air and is working on an “iPad robot.”
The problem is that all of these products still fail to answer a simple but important question: “What problem are they designed to solve?” Unless Apple has a leader who can reconnect with the company’s heritage, the company’s new product categories will likely continue to struggle in the future.
Source: https://thanhnien.vn/apple-dang-thieu-mot-lanh-dao-nhu-steve-jobs-185250203201347195.htm
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