"The brother who overcame thousands of obstacles" is out of breath and exhausted?

The show's viewership is decreasing steadily, is the "talent" out of breath?

Anh trai vu ngan cong gai is one of the most popular shows this summer. When it first debuted, the show continuously caused a stir on social networks with performances that had "millions of views", videos that ranked high on the trending list of YouTube Vietnam, and explosive discussions and interactions on social networks.

"Brother overcoming thousands of obstacles" is a popular game show last summer (Photo: Organizing Committee).

However, as the show came to an end, many viewers thought that the show was showing signs of "cooling down". This was shown through the decreasing viewership index with each episode. Specifically, in the 12 episodes that have aired, the first 6 episodes received 4-6 million views each, while the later episodes only received 2-3 million views.

In the recently aired 5th round (episode 12), the show's "lost steam" in terms of viewership continued. After 1 week, the video of episode 12 only reached 1.4 million views - a modest number compared to the first stage.

As time went on, the YouTube view count of the show decreased (Photo: Screenshot).

Some opinions say that Anh trai vu ngan cong nong gai did not create an explosive reaction from the audience like when it first aired.

From the third performance onwards, the audience commented that no stage could surpass the success of the first stage performances such as Perfume, Drum Rice, Even though there was a mistake... In the fourth performance, although the performances all exploited the theme of folk music, it was said that they could not surpass the shadow of Drum Rice - the performance that created a fever in the first performance round.

The show was also criticized for its lengthy plot, which made the audience lose interest in watching, such as in episode 7 or episode 9. The interruption of episode 11 due to some objective reasons also caused Anh trai qua ngan cong nong gai to "cool down" in the final stage.

Audiences commented that the later stages of the show were no longer as explosive and feverish as the beginning (Photo: Organizing Committee).

The show "Brother Overcoming Thousands of Challenges" aired on VTV3. After 30 minutes, the show was broadcast on the producer's YouTube channel. This somewhat made the TV audience (mostly older audiences) no longer excited about the YouTube version.

Compared to the edited TV version, the full-length YouTube version (more than 3 hours) is more anticipated by fans, especially young people.

Many people believe that for a reality show, YouTube views are still an important criterion to evaluate the show's appeal. The gradual decline in views has caused Anh trai vu ngan cong gai to be considered "exhausted on the long journey".

Performance "Fade" at performance round 5 (Video: Yeah1 Music).

Why cool down?

Sharing with Dan Tri reporter, Mr. Tran Quang Huy - a media expert in the field of entertainment and music - commented that the early and later stages of Anh trai vu ngan cong gai have differences due to many reasons.

"Because the show bought the copyright from a famous international program before, with the participation of a cast of "talents" from many professions, it initially created a big media wave. Just hearing Hong Son, Tien Luat, BB Tran sing, even if they are not excellent, the audience still feels happy, entertained and loves it.

In the second half of the show, the surprise, criticism and support of the audience for the performances of the actors, players and comedians have passed. Now is the time for them to expect a transformation, more professionalism, more meticulousness, but it has not been as expected, so they start to get discouraged. The singers are also struggling to find new, more creative performances, and are not really impressive enough to make an impression on the top trends," Mr. Quang Huy commented.

Performance "Suddenly Hearing Your Steps Coming Back - Dreamers" at performance 2 (Photo: Organizing Committee).

Media expert Hong Quang Minh gave his opinion: "The program has few dramatic elements in the elimination part. Because it highlights the spirit of brotherhood, viewers will find the pace of the show quite linear, with few surprises. If this arrangement continues, the number of views will be affected, because it is like the audience is watching a show purely about performance rather than having dramatic content to look forward to."

Speaking to reporters, an anonymous expert in the television production industry in Ho Chi Minh City commented that "Anh trai vu ngan cong gai" targets a relatively older audience, not young fans who "like to plow through views", leading to a decline in views in the second half of the show.

Tien Luat once caused controversy when he won the solo round in performance 4 (Photo: Organizing Committee).

In addition, experts also assessed that Anh trai vu ngan cong gai exploits old songs and ethnic cultural music that are quite selective of listeners, not the entertainment enjoyment trend of Gen Z audiences.

"The show lacks drama behind the scenes because the "talents" are quite modest. The music follows a high national cultural direction, suitable for an older audience but not the group that likes to "plow views". This case is similar to the show Happy Memories . The fans are loyal and love the show but do not have the habit of watching it over and over again to increase the number of views for the show", the expert commented.

Different orientation of production team

Despite the controversy, some audiences and experts still comment that the show Anh trai vu ngan cong gai has different values ​​compared to many game shows on the market.

According to data from Kantar Media Vietnam, among the entertainment programs of Vietnam Television broadcast in prime time (8pm-11pm) on weekdays, the average viewership of the program Anh trai vu ngan cong gai among female viewers aged 18-50 in 4 major cities (Hanoi, Ho Chi Minh City, Da Nang, Can Tho) mostly holds the number 1 position on VTV3 with an average index of 4.4% to 4.9%. This is considered a "potential marketing customer file" of many brands.

For audiences nationwide, "Anh trai vu ngan cong gai" maintains its top 1 rating (except for episodes 2,8,10).

Some viewers said they watched the show because they enjoyed the music instead of the noise and fighting. "Most of the viewers watch this show because they love the brothers, so it mainly spreads beautiful, positive images. The format of the show in the qualifying rounds forces the "talents" to eliminate each other, choose who to eliminate, and not entirely based on the score. That also brings tears and arguments from the viewers," said viewer Ngoc Tram.

Experts and audiences highly appreciate "Anh trai vu ngan cong thorn" for its performances exploiting national culture and history (Photo: Organizing Committee).

Speaking further with reporters, the anonymous expert highly appreciated Anh trai tran ngan truc thorn for its thinking towards traditional values, promoting culture, history, and national identity in the performances. Although this is not a "trendy" topic for young people, it helps the audience have the opportunity to interact with and understand more about the beauty of traditional art.

"I think Anh trai vu ngan cong gai is a good game show, with direction and artistic thinking. The stage design and music of the show are both artistic. However, in my opinion, director Dinh Ha Uyen Thu alone is not enough.

Meanwhile, with Anh trai say hi , the production team grasped youth trends, continuously creating hits on the charts, but leaning towards market entertainment instead of mainstream cultural and artistic aspects. In short, each program has a different audience and orientation," the expert said.

Mr. Tran Quang Huy said that Anh trai vu ngan cong thorn cannot be called "elephant head and mouse tail tail" because the show still has a stable loyal audience, creating an impression in many programs that aired last summer.

"The proof is that when tickets for the recent concert were opened for sale, Anh trai vu ngan cong gai still sold out all seats within 90 minutes, meaning the show had a real, large, enthusiastic audience," said Mr. Quang Huy.

The theme of ethnic music is strongly exploited in the program (Photo: Organizing Committee).

Up to now, when almost the end of the journey, Anh trai vu ngan cong gai still has good achievements. The program revealed that the keywords about the show reached 10 billion views on 3 platforms: Facebook, YouTube, TikTok.

Brother Overcoming Thousands of Challenges is a Vietnamese adaptation of the popular Chinese TV show Call Me By Fire . The show consists of 15 episodes, bringing together 33 male faces over 30 years old, from many professions such as music, cinema, sports...

After 3 months of broadcasting, the show is coming to its final stage. The organizers said that in the final episode, the 17 winning talents will form a "Family of Talents".

Thus, the final round only established the winning team and a leader for the talented people, but did not choose a champion like the show " Beautiful Sister Riding the Wind and Breaking the Waves" last year.

Source: https://dantri.com.vn/giai-tri/anh-trai-vuot-ngan-chong-gai-dang-hut-hoi-duoi-suc-20241005144235104.htm