"An Xanh" - crystallization of clean agricultural products

Thu Thao makes confectionery products from Duy Hai purple sweet potatoes. Photo: HOANG LIEN

Graduated from Ho Chi Minh City University of Industry, Huynh Thi Thu Thao (born in 1987, from Duy Hai) has had a period of experience and worked for many food companies.

Realizing the great potential for developing agricultural products in her hometown, Thu Thao decided to return home to start a business. The confectionery line under the brand name “An Xanh” was born from that.

Realizing that "healthy" food lines are a trend, Ms. Thao has started researching and testing the production of many types of confectionery.

The main ingredients are sweet potatoes, peanuts, and black sesame, which are mainly grown in Duy Hai commune. The products do not use preservatives, additives, or refined sugar, but mainly use palm sugar, diet sugar, and honey...

“An Xanh - means green products, food safety, good for health. The product has been registered for trademark protection. I have gone through many experiments to find the best formula for the product. Starting a business, besides knowledge - capital - market - products, the most important thing is the trust of customers in you” - Ms. Thao said.

The advantage of “An Xanh” is that the product is for dieters, healthy eaters, for children and adults, without additives or preservatives. Many products are cleverly made by Ms. Thao to make full use of nutritious nuts to add to the ingredients to increase the quality and nutritional content.

Ms. Thao's facility currently has dozens of products, proactively linking with 4-star hotels in Da Nang and Hoi An to expand the market. "An Xanh" currently has 2 main distribution channels: direct distribution at stores and indirect distribution through social networking sites, agents, wholesalers, and collaborators everywhere.

In addition to the above two product lines, "An Xanh" also focuses on launching many nutritional and diet cakes such as Biscotti, seaweed bars, brown rice bars, Granola, cookies, nutritional seeds... Some products have achieved the title of typical rural industrial products at the district and provincial levels in 2023.

“These product lines are exclusively distributed by “An Xanh”. We want to go further by connecting with farmers to create a stable source of raw materials, helping to increase the value of our hometown agricultural products. At the same time, spreading the message of clean eating - green living to everyone” - Thu Thao said.

“An Xanh” has now protected its brand, registered national codes and barcodes, as well as created a neat, careful and informative product identity, creating trust among consumers. Ms. Thao said that the facility is striving to complete and bring two products, sesame potato cake and sweet potato candy mixed with seeds, to OCOP standards in 2024.

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