Spreading love for the country, promoting historical, cultural and tourist sites through the project "Love Vietnam"

Towards the 50th Anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025), Nhan Dan Newspaper and technology partner Phygital Labs have installed nearly 200 free NFC chip panels at famous landmarks in more than 60 provinces and cities to create unique discovery experiences for visitors, supporting and promoting local tourism .

From Lung Cu Flagpole to Ca Mau Cape, with just one touch of an NFC-connected phone, visitors can open up a digital space with many integrated features. From checking in with the support of AI guides to explore information and history of the location to building a personalized tour itinerary or completing it to receive gifts and bonus points.

Nhan Dan Newspaper announces project "Love Vietnam"

The website www.yeulamvietnam.vn is designed with a modern, easy-to-interact interface and is bilingual in Vietnamese and English, helping visitors easily access official information about the location.

In addition, the online map helps visitors look up outstanding cultural destinations, track their journeys, and connect more deeply with each land. In the future, the platform will also integrate real-time tourism data analysis features to support destination management and optimize interactions. In addition to the benefits for visitors, the system also opens up the possibility of developing local services, commerce, and indigenous cultural data, thereby contributing to promoting sustainable tourism and digital economy .

After more than 4 months of implementation, there have been tens of thousands of successful check-ins and photo sharing by tourists at NFC chip-mounted panels across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau cape - the southernmost point of the country, smart interactive stations have appeared.

The project "Love Vietnam" opens a digital tourism discovery community, where every citizen can become a "tourism ambassador" through activities such as receiving a digital certificate upon completing a discovery station in a province or city; accumulating points and redeeming attractive gifts from the program; sharing photos and experience clips on social networks with the hashtag #YeuLamVietNam; inviting international friends to join the journey to explore Vietnam through technology.

Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh spoke at the ceremony.

Speaking at the announcement ceremony, Mr. Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Education Commission, Chairman of the Vietnam Journalists Association, said that around October 2024, Nhan Dan Newspaper had the idea of ​​building the program "Love Vietnam" to contribute to promoting tourism in a unique way, towards the most important event in 2025, which is the 50th anniversary of the Liberation of the South and National Reunification Day.

With the support of local leaders and the efforts of Nhan Dan Newspaper's resident reporters, from December 2024 to present, the project has installed pillars at nearly 200 locations, with an average of 3 check-in points per province.

Along with the NFC boards, Nhan Dan Newspaper has also built the website "Love Vietnam" in many languages, targeting many readers. Although the website has not been officially announced, so far more than 12 thousand people have checked in. The special feature of the website and NFC board is that you only need to scan without installing an app, so visitors of all ages, even those who are not tech-savvy, can check in.

Editor-in-Chief Le Quoc Minh emphasized that this is a major national tourism digitalization program. All personal information about those who visit these locations will not be disclosed, but survey data will be provided for local tourism managers to understand where local tourism is receiving attention and where it is not, so that appropriate investment can be made.

"We have strengths in communication and strong technology partners, so I believe that in the near future, with the excitement of the program, many people will check in at tourist destinations. We hope to have more businesses join us and expand the check-in network in each locality. At that time, the program will create great tourism effects, not only bringing short-term benefits but also long-term benefits to the tourism industry," said Editor-in-Chief Le Quoc Minh.

Mr. Le Quoc Minh also expressed his hope that not only local people and tourists will visit tourist destinations in the region, but also go and check-in at other locations to practically connect different provinces and regions. Such a connection through tourism is an effective way to celebrate the 50th anniversary of national reunification.

Mr. Huy Nguyen, General Director of Phygital Labs

Mr. Huy Nguyen, General Director of Phygital Labs, said that Phygital Labs has participated in building multi-interactive experience projects in a number of locations such as: Hue Imperial City, Fansipan Lao Cai... However, it was not until cooperating with Nhan Dan Newspaper and implementing "Love Vietnam" that Phygital Labs had the opportunity to carry out a project of international stature.

"Recently, tourism trends have changed a lot. From traveling in the traditional, conventional way, now the tourism industry is moving towards multi-interactive experiences. Especially young people, when coming to a place, they always want to immerse themselves in the local space and have their travel experiences personalized," said Mr. Huy Nguyen.

According to Mr. Huy Nguyen, "Love Vietnam" is a tour guide, a host who can provide a lot of information, integrating Blockchain technology and artificial intelligence (AI). This information is not fixed but is updated over time because through AI, the application will learn all the knowledge, grasp the information of previous interactions, from there, give personalized assessments and instructions.

Ms. Phan Linh Chi, Deputy Director of Vietnam National Administration of Tourism.

Ms. Phan Linh Chi, Deputy Director of the Vietnam National Administration of Tourism, said that the project "Love Vietnam" is a harmonious combination of traditional values ​​and modern technology.

"I believe that these small but smart NFC panels will become intimate "digital guides", bringing visitors closer to history and culture - not only with their eyes and ears, but also with their hearts.

"Love Vietnam" is not only an experiential journey but also a tool for educating digital citizens, encouraging young people to understand, appreciate and continue traditional values ​​with technological thinking, Deputy Director Phan Linh Chi affirmed.

Present at the ceremony, Mr. Kohdayar Marri, Ambassador of Pakistan to Vietnam, shared his feelings about tourist destinations in Vietnam, about the landscape, architecture and people.

"Not only Hanoi, but also from the north to the south, Cat Ba, Bac Ninh, Sa Pa, Ha Tinh, Nha Trang, Ho Chi Minh City... all have their own unique features," said Mr. Kohdayar Marr./.

Source: https://bvhttdl.gov.vn/lan-toa-tinh-yeu-dat-nuoc-quang-ba-cac-dia-danh-lich-su-van-hoa-du-lich-qua-du-an-yeu-lam-viet-nam-2025041719482555.htm