10km journey "Strides - Happiness"

MB Ageas Life Happy Ekiden 2023 is a semi-professional race for families, organized by MB Ageas Life Insurance in the form of relay races (Ekiden) famous in Japan. With this form, each running team will consist of 4 members, including 1 child to form a Happy Team. After 4 years of organization, the MB Ageas Life Happy Ekiden race is known as a playground to help families exercise, bond and share happy moments together.

MB Ageas Life Happy Ekiden is the only semi-professional relay race for thousands of Vietnamese families.

All revenue from ticket sales will be donated by MB Ageas Life to "heal" the smiles of children with cleft lip and palate. In 2022, the MB Ageas Life Happy Ekiden race raised more than 200 million VND, helping to heal 20 smiles for children. In addition, MB Ageas Life also donated 700 million VND from business activities, helping nearly 100 children find their smiles again. In 2023, the MB Ageas Life Happy Ekiden race continues to aim to join hands with Operation Smile to accompany children.

Sharing about the event, Mr. Do Tuan Anh - Chairman of the Executive Committee of MB Ageas Life said: “The MB Ageas Life Happy Ekiden Run is an annual activity of MB Ageas Life. Through the run, we hope to bring practical activities to accompany customers, create a playground for families to have time to connect, as well as join hands with MB Ageas Life to donate to support children with cleft lip and palate.”

Sports Day for Families

In addition to the race, the Happy Ekiden Festival is also held in parallel at Dong Kinh Nghia Thuc Square with interesting experience booths for families. The main activities include Lighting Up Happiness: Bicycle racing to light up the LED screen, Happiness Race: Foot-to-foot racing, Happiness Claw Machine: Children become claw machines for their parents to control and catch the gift they like.

The MB Ageas Life Happy Ekiden festival is held in parallel and is an exciting playground for families on weekends.

Through the Happy Ekiden Festival and Run 2023, MB Ageas Life hopes to bring a festival to every family, an opportunity to increase meaningful experiences. Entering its eighth year of operation, MB Ageas Life hopes to become a companion of Vietnamese families, not only in providing financial solutions, but also in community activities, bringing meaning to society.

Established in 2016, MB Ageas Life Insurance is a cooperation between 3 enterprises from MB Bank (Vietnam), Ageas Group (Belgium) and Muangthai (Thailand). From the beginning, MB Ageas Life has set the goal of becoming the most trusted life insurance company. To date, MB Ageas Life has accompanied more than 2 million customers nationwide. For 4 consecutive years, MB Ageas Life has been honored to receive the title of Top 10 prestigious life insurance companies in the market. Since its establishment, MB Ageas Life has always kept MB Bank in the top position among banks implementing Bancassurance.

YANGTZI