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Data from market research company GFK in June 2023 showed that Xiaomi has surpassed a series of manufacturers to become the smartphone brand with the second largest market share in terms of product scale in Vietnam with 19.2%.
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| Xiaomi Redmi Note 12 |
The above results have been greatly contributed by a series of recently launched products from Xiaomi, which have all set impressive sales records. Among them, Redmi Note 12 with 22,000 orders in just the first week of sale and has now reached more than 150,000 products sold or Redmi 12 with 45,000 orders after 2 weeks of sale and has now reached more than 100,000 products sold.
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Redmi 12, the product that brings sales to Xiaomi |
The different versions of these two product lines alone took up 4 positions in Xiaomi's Top 5 best-selling products in the first half of 2023. The remaining position belongs to Redmi 12C with outstanding sales in both leading retail systems and e-commerce platforms.
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Xiaomi ranked 2nd in Vietnam |
Xiaomi's rise to second place in terms of market share in Vietnam is also due to the technology factor in its products. By making efforts to research and constantly breaking technological limits, Xiaomi has brought many high-end features such as 120Hz refresh rate screens, 5000 mAh batteries, new generation processors, high-resolution cameras... to products with affordable prices.
Thanks to that, instead of having to spend a large budget on high-end devices from other manufacturers, users can still experience equivalent features on Xiaomi's mid-range product line.
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Xiaomi 13 series with outstanding technology |
In parallel, the system of experience stores and international standard warranty centers covering many provinces and cities across the country also helps Vietnamese users easily access, consult technology information and experience new devices firsthand. These stores also regularly have promotional programs and customer appreciation programs to increase consumer sympathy for the brand.
Sharing about the impressive business results mentioned above, Mr. Patrick Chou, General Director of Xiaomi Vietnam said: “This sweet fruit shows that our efforts have begun to pay off. On behalf of Xiaomi, I would like to thank consumers for always trusting Xiaomi products. The support of users is the motivation for Xiaomi to continue to break through, aiming for higher goals in the future”.
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