According to Vinamilk's announcement, the number of new products that this company has launched or renewed packaging, improved quality in 2024 is up to 125 products. Among them are a series of products applying breakthrough technology in nutrition and flavor.
Average 2 business days for a new product or new packaging125 products are launched or renewed by Vinamilk in a year, which means that on average every 2 working days, the company has a new product or new packaging design reaching consumers.
According to a survey conducted by Ipsos, the world’s third largest market research company headquartered in France, 73% of consumers commented that Vinamilk’s brand is innovative and creative, while 58% appreciated the brand’s premium quality. Both of these important indicators increased significantly compared to the pre-repositioning period.
Consumers' assessment of Vinamilk's new brand image - Source: Periodic brand health measurement survey conducted by Ipsos for Vinamilk.
Applying a multi-color palette along with advanced packaging technology, youthful and modern designs such as Prisma and Tetra Top, the "new look" of Vinamilk products is bright and stands out on the shelves with a more modern and intuitive language. The brand image in the eyes of consumers has thus "increased points" significantly.
Vinamilk's new products wear colorful "new coats" with advanced packaging technology and youthful, modern designs such as Prisma and Tetra Top. Photo: VN
Along with packaging changes, the product research and development team also continuously "launched" 24 completely new products, meeting the increasingly personalized needs of consumers.
Typically, 7-grain high-protein milk uses protein from peas to target customers who need to supplement protein for high-intensity physical activities but are afraid of soy or are lactose intolerant.
Another product, yogurt, also added a series of new flavors, completing the "collection" of 17 unique flavors, satisfying consumers of all ages and tastes.
Vinamilk high-protein 7-grain milk is a pioneering product line, contributing to helping Vinamilk's grain milk industry grow nearly double compared to the same period. Photo: VN
These efforts have helped some of the company's key industries grow significantly compared to the overall market picture. Strong product lines such as liquid milk, condensed milk, yogurt, drinking yogurt, etc. are still "kings" that are difficult to usurp.
Thanks to that, the company has maintained its position in the Top 3 most chosen manufacturers in the FMCG industry and is the most chosen brand in the milk and dairy products industry for 12 consecutive years - according to Kantar's Vietnam Brand Footprint 2024 Report.
Introducing a series of new products applying breakthrough technologyNot only is the number of new products and packaging impressive, the company has made breakthroughs in product research and development. Last year, dual vacuum technology was first applied to Vinamilk Green Farm premium fresh milk.
This is a technology that helps eliminate up to 50% of free oxygen radicals - a factor that silently promotes the growth of bacteria and oxidation in fresh milk, creating a unique "fresh lock" milk flavor (retaining the original freshness) on the market.
According to a survey by FFL - a market research company specializing in conducting quantitative surveys for large consumer companies in Vietnam , among those who are using Green Farm, up to 96% choose to use this fresh milk brand most often. The natural fatty aroma, a hint of grass and flowers and the sweet aftertaste of this original fresh milk conquers almost everyone who has ever enjoyed it.
Green Farm also made a strong impression on the world's top chefs and sensory experts, bringing home many top awards in the food and beverage (F&B) industry: the "Safe and Pure - Clean Label" certification from the Clean Label Project (USA), the "Superior Taste Award" 2024 from the International Taste Institute and the "Gold Award" 2023 from Monde Selection.
Not only conquering domestic consumers, Vinamilk Green Farm also impressed the top 1 chefs and sensory experts in the world. PHOTO: VN
Taking a step further in improving the quality and taste of milk, the company has also just announced the application of ultra-microfiltration technology from Sweden. With physical filters with mesh sizes at the molecular level, this technology allows manufacturers to precisely adjust the ratio of the main components of milk to meet the different needs of each customer group.
The first product to apply this technology is Green Farm high protein low fat milk, providing a complete 4-in-1 nutritional package: high protein - rich in calcium - low fat and lactose free. This is the first high protein milk line in Vietnam to be produced entirely from fresh milk, without the need for whey protein supplementation.
Most recently, the company has also officially relaunched the Optimum milk brand - an important piece in the company's repositioning strategy.
Vinamilk Optimum is the first formula milk line in Vietnam to be supplemented with up to 6 HMOs found in breast milk. Photo: VN
Optimum Gold has won two rigorous international awards from the US: "Purity Award" and "First 1,000 Day Promise".
Maximize "touch points" with consumers"Another aspect that demonstrates the company's commitment to 'we change for you' is the way we approach consumers. We are promoting a multi-touchpoint strategy throughout the journey of interaction between the brand and consumers," said Mr. Nguyen Quang Tri - Vinamilk's marketing executive director.
Consumers can easily "catch" Vinamilk anywhere: large outdoor billboards, cheerleading activities right in the lobby of apartment buildings, large and small events from cities to the countryside, TV commercials or in livestream programs of an influencer (KOL, KOC)...
Along with that, the communication campaigns are constantly at the top of the social network, contributing to increasing the love and trust of users for the brand as well as promoting consumption.
Mother and baby duet contest "Fresh Every Day" on TikTok platform with nearly 37 million views - Photo: VN
According to Vietcombank Securities (VCBS), Vinamilk is still the leading unit in the dairy market in Vietnam with an overwhelming market share of about 40%. According to Vietnam Report, Vinamilk is ranked No. 1 in the top 10 prestigious dairy companies in 2024.
Source: https://tuoitre.vn/vinamilk-sau-tai-dinh-vi-cu-2-ngay-lai-co-san-pham-moi-20241227190548775.htm
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