Not only good at management, Ms. Mai Kieu Lien is also famous for her sharp business acumen.
In the journey of the national brand Vinamilk to become the 6th most valuable milk brand in the world, there is a special mark from the leader - Ms. Mai Kieu Lien. "We must go abroad" - the short but extremely strong statement of Ms. Mai Kieu Lien, General Director of Vietnam Dairy Products Joint Stock Company (Vinamilk), has opened a new path for the enterprise: Expanding international business, enhancing position and affirming the value of Vietnamese milk brand to the world.Typical success
It is undeniable that Vinamilk is a successful example in the story of Vietnamese brands reaching the world. This dairy company officially laid the first "brick" for its overseas business in 1997, in Iraq, from the vision and determination of Ms. Mai Kieu Lien - then Chairwoman of the Board of Directors and General Director of Vinamilk. With a starting point of almost zero, stepping into the international market was extremely difficult for Vinamilk because at that time, Vietnamese milk had no reputation in the world market, and there was even skepticism about Vietnam's ability to produce milk. To conquer the Iraqi market, Ms. Mai Kieu Lien herself went to the war zone to work with partners and convince them with her belief in Vinamilk's supply capacity.
Ms. Mai Kieu Lien - General Director of Vietnam Dairy Products Joint Stock Company (Vinamilk), the person who leads Vinamilk to reach out to the global market
"We sent 2 containers of baby milk powder, which was Dielac at that time, to introduce our products to our Iraqi partners. In the context of Iraq being at war, just like Vietnam during wartime, children in that country really needed milk. Sending milk was both to support and to show our partners that Vinamilk products are very good" - Ms. Mai Kieu Lien said in an interview when talking about the first time introducing the product to partners. If you ask me from the early days of running the company, did I think Vinamilk would have the position it has today, honestly I didn't. We just kept working, trying our best to do better than what we have done, just moving forward. Looking back on that journey now, I am really proud!" - Ms. Mai Kieu Lien confided.
Ms. Mai Kieu Lien devoted much effort to building a modern factory system to meet international standards.
Mr. Zia Ahmad, Vinamilk's partner in the Middle East, said that during his trip to Vietnam, he had the opportunity to meet and talk with Ms. Mai Kieu Lien. Returning home, he was more confident that he had found the right partner. "For more than 10 years, even in the most difficult times, Vinamilk has always stood by us. I know that behind Vinamilk's team is the leadership of Ms. Mai Kieu Lien, helping to bring the best milk products to millions of consumers and children in our region," Mr. Zia Ahmad expressed.Quality is non-negotiable
Vinamilk's leader has repeatedly affirmed that quality, price and service are the three decisive factors for products, regardless of the market. According to Ms. Lien, it is necessary to "firmly establish" domestically before going out into the world, only then will it have enough capacity and competitiveness. This is also considered a guideline for this national brand to build trust and reputation in nearly 30 years of stepping out into the world. Vinamilk is possessing a great competitive advantage when it has a system of factories across the country, possessing most international standards such as FSSC 22000 (certification of the International Food Safety Management System - Netherlands), BRC (British Standards), FDA Standards (USA), Organic EU (European Organic), GMP (American Good Manufacturing Practices Standards System)... In addition, there is a system of 14 dairy farms that all meet the international standards of Global GAP, including a number of farms that meet European organic standards to serve the production of organic milk products. This achievement comes from the leadership orientation of the brave female "captain" who has led Vinamilk to great heights for nearly half a century.
Production line at the factory of Vietnam Dairy Products Joint Stock Company (Vinamilk). Photo: LE THANH
Sharing her experience in market exploration, Ms. Lien said that many people think that it is necessary to find a "niche" market, but there are also other approaches that even in a developed market with a high level of competition, if you do better, the business still has a chance. For the "female general" of Vinamilk, quality is always a factor that opens up opportunities for success in any market. Not only good at management, Ms. Mai Kieu Lien is also famous for her sharp business acumen. She is the one who gave birth to many product lines and famous brands of Vinamilk such as: powdered milk for children, Dielac weaning powder, Ngoi Sao Phuong Nam... These are the "top" products of the business on the market today and have been exported to many countries around the world. Up to now, Vinamilk has had 27 years of experience in bringing dairy products abroad, with more than 300 types of products in the fields of condensed milk, powdered milk, yogurt... Total accumulated export turnover reached more than 3.3 billion USD.| Having been with Vinamilk since its establishment with a journey of more than 32 years as General Director, Ms. Mai Kieu Lien is the one who created breakthroughs for the Vietnamese milk brand thanks to her innovative spirit, daring to think and dare to do. The "female general of the dairy industry" has led Vinamilk to become the most successful example of business equitization, bringing the Vietnamese milk brand far on the world map. As an entrepreneur, Ms. Mai Kieu Lien has been honored with many titles and awards such as Hero of Labor in the Renovation Period; for many consecutive years in the top of Asia's powerful businessmen voted by Forbes Asia, Nikkie magazines... |
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