FPT Play application is on the list of Sao Khue 2024 thanks to continuously launching features, innovating the interface, and improving user experience.
Mr. Le Thanh Binh, Sales Director of Hanoi area - FPT Telecom, representing FPT Play received the award at the event. Photo: FPT Play
Meeting the award criteria and highly appreciated by the final selection committee, the FPT Play application developed by FPT Play was recognized as an excellent product in the field of "Digital Entertainment" and was listed in the top 10 Sao Khue at the Sao Khue 2024 award ceremony, which took place on the morning of April 13, in Hanoi. This is the second consecutive year that FPT Play's product has been honored at this award.
Previously, FPT Play demonstrated its breakthrough in functionality, uniqueness in creative technology, security capabilities and user needs of the application before the expert council. This is also the strength that helped the product score points at this award.
Sharing about the award, Ms. Tran Thu Trang, Deputy General Director of FPT Play, said that receiving the Sao Khue Cup for the second time and especially being included in the top 10 is a great honor for FPT Play. Another product of the company that is highly appreciated by experts further proves that the board of directors has chosen the right direction of development, bringing a superior television experience to Vietnamese users.
"The award is a great motivation for us to continue promoting our strengths and contributing to the overall development of television technology in Vietnam," Ms. Thu Trang shared.
FPT Play online TV viewing application developed by FPT Television Company Limited is currently among the top applications with the highest recognition in Vietnam. Up to now, the application has attracted nearly 30 million registered accounts and this number is still increasing. To meet the increasing demand for entertainment, the application is always updated with modern features, enhancing the experience in many aspects of interface, sound and image.
In 2023, FPT Play will bring users the Moments feature with the message "Surfing moments to capture impressions". Moments is the general name for special videos (highlights) with a maximum length of 60 seconds, posted from sports tournaments, entertainment programs and movies on FPT Play. With the number of Moments updated regularly, users can use the swipe action to continuously watch and search for the content they love. The system will automatically navigate to the viewing page, helping the audience easily enjoy the selected content.
FPT Play also brings many surprises with the Multi-audio and Multi-sub features. When watching international content, viewers can choose the voice-over language, sports commentary style, and desired subtitle language. With the FPT Play application, users only need one registered account to use it on a variety of devices such as smart TV, smartphone, tablet, PC - laptop, and FPT Play decoder (FPT Play Box) in parallel, at the same time.
Users watch sports tournaments on FPT Play. Photo: FPT Play
With the FPT Play application, users can explore unlimited over 60,000 hours of on-demand content, notably top sports tournaments, a constantly updated copyrighted movie library as well as nearly 170 domestic and international TV channels with Full HD quality.
FPT Play's achievements at Sao Khue 2024, a prestigious and long-standing technology award, not only contribute to affirming its quality but also recognize users and experts for the values that the brand has brought to Vietnamese users over the years.
According to The Connected Consumer, a quarterly study conducted by Decision Lab and Mobile Marketing Association Vietnam (MMA), FPT Play is currently the most popular Vietnamese entertainment platform for all ages when audiences want to watch movies online. Independent market research unit Group M in its Consumer Eye - Home Entertainment 2023 report also affirmed that FPT Play currently holds the second largest market share in the online TV service sector in the Vietnamese market.
Previously, the application was also nominated for prestigious awards such as: Outstanding Vietnamese Entertainment Platform at Tech Awards 2022 and 2023; Outstanding Digital Technology Solution at the Vietnam Digital Transformation Awards 2023...
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