Billionaire Elon Musk wants to prioritize video on X platform

After a series of major companies such as Disney, IBM and Apple stopped advertising on X because of Elon Musk's controversial views, the platform's value has dropped 70% from its $44 billion selling price in 2023, according to Fidelity .

X has introduced a new TikTok-like video feature that allows users to upload longer videos. The company says the feature has more than 100 million daily users, with more than half of them coming from Gen Z, X’s fastest-growing demographic. However, X’s blog post doesn’t provide any numbers to back it up.

Billionaire Elon Musk's controversial statements have often caused X trouble.

Billionaire Elon Musk said X is starting to add ads to videos, similar to YouTube, that users can skip after 5 seconds. In addition, the company will try to adjust to reduce latency when livestreaming on X.

In a blog post, X revealed that it has paid more than 80,000 creators over the past year. To be eligible for the money, users must be a Twitter Blue subscriber and have more than 5 million tweet impressions per month over the past three months. Additionally, posts must pass a standard review. Twitter said that posts that include pornography, violence, criminal behavior, drugs, alcohol, gambling, and get-rich-quick schemes will not be eligible for the money.

X claims to have made ads “more relevant and impactful,” resulting in a 22% increase in overall user engagement with ads. However, many people continue to complain about the high number of fake ads being displayed on the platform.

In 2024, X plans to focus on improving user experience, advertising through artificial intelligence (AI), implementing payment services, and improving post recommendation capabilities.

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