The conference marked an important milestone in the brand's international market expansion strategy, attracting the attention of distributors and industry experts.

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Photo: AUX

Entering the Vietnamese market, AUX commits that all air conditioner products distributed here are manufactured at AUX's largest factory in Southeast Asia, located in Thailand. This factory is equipped with a modern production line with a high level of automation, combined with advanced technologies from AUX's Japanese R&D Center.

At the event, Mr. Miyaba - Vice President of AUX Group, an expert from the Japanese R&D Center emphasized: "To bring high-quality products to Vietnamese customers, AUX has conducted hundreds of market surveys and directly contacted consumers to deeply analyze usage needs. Based on these studies, we launched the C-Series product line - designed specifically for the Vietnamese market with the following criteria: high performance, smooth operation, outstanding durability, comfort, health protection and easy installation and maintenance".

In addition, he also introduced AUX's breakthrough innovations such as Golden Fin technology, with a double-sided anti-corrosion coating on the heat exchanger, which helps protect the condenser from the harsh effects of sunlight, significantly increasing its corrosion resistance. In addition, AUX also upgraded the control system, optimizing water resistance, insect resistance, and dust resistance, thereby significantly increasing product life. In the near future, AUX will introduce the high-end brand Shinflow and its accompanying product lines, promising to bring high-class experiences to Vietnamese consumers.

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Photo: AUX

In order to improve after-sales service and protect the interests of Vietnamese customers, AUX implements a "1 for 1 exchange within 365 days" policy. Accordingly, in 2025, customers who purchase eligible AUX air conditioner products will be able to exchange them for free if the product has quality problems due to component or technical errors from the manufacturer.

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Photo: AUX

AUX Group Vice President emphasized: "The Group's Chairman always affirms: 'The customer is always right', and we will always adhere to this principle. In order to ensure fast, superior and high-quality service more clearly for international partners, AUX has established 6 business companies in Southeast Asia, the Middle East and North America. In particular, the Vietnamese market is identified as a top priority in AUX's global expansion strategy, receiving special attention from the group's senior management."

Founded in 1986, AUX Group has grown from a small factory with only 7 employees and a debt of 70,000 USD to a leading multi-industry corporation. Currently, AUX is operating in 5 main areas: household appliances, electricity, distribution, renewable energy and healthcare, with more than 40,000 employees and annual revenue exceeding 12 billion USD. AUX owns 15 manufacturing facilities and 6 R&D centers globally, providing products and services in more than 140 countries and territories.

Throughout its history, AUX has won many prestigious international design awards such as the iF Design Award and Red Dot Design Award, and holds more than 20,000 patents.

Taking quality and innovation as the foundation for development, AUX constantly optimizes products, services and expands the global market. With a strong commitment to the Vietnamese market, AUX aims to become the leading air conditioning brand, bringing modern, sustainable and world-class cooling solutions to consumers.

Bich Dao