The export containers not only mark a favorable start to the new year, but also demonstrate confidence and expectations in the group's market expansion strategy in 2025.
Exporting THACO branded and international vehicles
With the goal of participating deeply in the global value chain and improving competitiveness in the context of regional and global integration, in recent times, THACO AUTO has continuously researched and manufactured products to meet the specific requirements of each market. In 2024, the group exported nearly 1,200 vehicles, achieving a revenue of 13 million USD.
Continuing this success, on the first working day of the year of the Snake 2025, THACO AUTO exported 120 Kia Frontier trucks (Middle East), 400 Kia New Carnival body paint kits (India) and 45 Peugeot Django 150cc motorbikes (Cambodia). The products are manufactured on modern technological lines at factories in THACO AUTO's production center in Chu Lai, meeting the strict standards of partners Kia and Peugeot.
Of which, a batch of 120 Kia Frontier K2500 trucks were exported to the Middle East - a completely new market with high requirements for quality standards. The product was upgraded with a spacious cabin, equipped with many utilities and outstanding safety features such as: ABS anti-lock braking system, airbag collision sensor system... providing optimal cargo transportation solutions for customers. This batch of goods opens the cooperation plan between THACO AUTO and Kia in expanding the truck market.
Also in this batch, 400 Kia New Carnival painted body kits continued to be exported to India, affirming the production capacity and reputation of THACO AUTO.
In addition, 45 Peugeot Django 150cc motorbikes with a distinctive European style, meeting Peugeot Motocycles' global quality standards, were exported to the Cambodian market, enhancing the company's position in the mid-range and high-end scooter segment.
Promote trade
In 2025, THACO AUTO aims to supply nearly 4,200 vehicles of all kinds to the markets of the Philippines, Thailand, Malaysia, Oman, the Middle East, Jordan, Cambodia, etc. In particular, the group will focus on increasing the export of new bus and truck product lines under the THACO brand and international brands, as well as passenger cars under international brands according to the requirements of partners. At the same time, THACO AUTO will also expand to other potential markets.
To achieve the set goals, THACO AUTO focuses on intensive investment in R&D activities, researching new product trends, customer needs and traffic infrastructure conditions of each market. The Group continues to invest in automating technological lines and promoting digital transformation at factories to optimize production efficiency.
In addition, communication activities are also enhanced through the development of online channels, especially specialized websites dedicated to the international market, helping customers easily access comprehensive product information.
With a methodical investment strategy, THACO AUTO is gradually affirming its position as the leading automobile manufacturer and exporter in the region, contributing to the development of the Vietnamese automobile industry.
Source: https://baoquangnam.vn/thaco-auto-day-manh-xuat-khau-xe-thuong-hieu-thaco-va-quoc-te-3148770.html
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