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Creating momentum for tourism economic development

Moc Chau Plateau has both beautiful natural landscapes and fresh climate, as well as many unique features of the community of 12 ethnic groups. Awakening this potential and advantage, many businesses and cooperatives are joining hands to exploit cultural values, bringing dual benefits to the development of local tourism and culture.

Báo Sơn LaBáo Sơn La04/04/2025

Moc Chau Island tourist area cooperates with Muong Sang ward to organize the Rain Praying Festival.

Moc Chau Island tourist area, with the world's longest Bach Long glass bridge of 26 Moc Chau Tourism Joint Stock Company, since its opening, has affirmed itself as an attractive destination that cannot be missed by tourists when they have the opportunity to come to Moc Chau plateau. On holidays or weekends, the place organizes Northwest market activities, the market of "Tieng khen goi ban" and community cultural activities, bringing interesting experiences to tourists.

Mr. Hoang Manh Duy, Deputy Director of Moc Chau Island Tourist Area, said: In March, we coordinated with local authorities to organize the Rain Praying Festival, offering free admission for locals and tourists. Thereby, demonstrating the business's responsibility for preserving and promoting unique local cultural values ​​as well as creating new tourism products, attracting visitors to explore Moc Chau Island Tourist Area in particular and Moc Chau National Tourist Area in general.

The rain praying festival is held at Khan Pieu Square - Moc Chau Island Tourist Area.

Participating in community cultural activities at Moc Chau Island Tourist Area, Ms. Hoang Thu Thuy, a tourist from Da Nang city, excitedly said: In addition to experiencing walking on Bach Long glass bridge, I also participated in unique cultural and artistic activities of ethnic minorities, such as: Xoe dance, bamboo dance; experience pounding rice cake and enjoying ethnic cuisine... those are interesting experiences about the unique cultural and artistic features of ethnic minorities in Moc Chau.

Tourists experience cultural space at Moc Chau Island Tourist Area.

For Pha Luong Tourism Joint Stock Company, the preservation, maintenance and development of local culture associated with the operating models at Dai Yem Waterfall Tourist Area and Moc Chau Walking Street - Night Market have created unique features. When coming here, visitors have the opportunity to immerse themselves in the colorful cultural space of ethnic minorities. Coming to Moc Chau Walking Street - Night Market, visitors can feel a colorful space of culture with artistic and traditional values; enjoy special performances of ethnic minorities in Moc Chau town in the evenings. Here, there are also many artifacts and documents on the cultural, material and spiritual life of the Thai ethnic group, such as tools, jewelry, ancient books, brocade textile products... Along with that, visitors can also enjoy traditional dishes, such as: Smoked buffalo meat, Cham Cheo, honey, medicinal herbs and shop for traditional brocade products, typical agricultural products of Moc Chau.

Tourists experience cultural space at Moc Chau walking street.

Mr. Dinh Hong Phuc, Deputy Director of Pha Luong Tourism Joint Stock Company, said: At tourist areas, we provide local people with free stalls, providing culinary services and traditional products; organizing food safety training and maintaining cultural activities of the indigenous Thai people. Thanks to that, we create harmony between nature, culture and people, attracting tourists to visit and experience.

Preserving and promoting the cultural values ​​of ethnic groups in association with developing tourism economy is identified as one of the important solutions to develop Moc Chau tourism in an effective and sustainable direction. Ms. Dinh Thi Huong, Head of the Department of Culture, Science and Information of Moc Chau town, said: Moc Chau town has encouraged and supported the construction of community tourism models; restored and reenacted a number of traditional and unique festivals. Every year, Moc Chau town maintains the organization of tourism promotion activities and events, such as: Moc Chau Cultural Tourism Week on September 2, Het Cha Festival, Praying for Rain Festival, Fruit Picking Festival, Vietnam Trail Marathon... creating highlights and diversifying tourism products; annually, attracting more than 2.5 million visitors to Moc Chau, social revenue reaching over 3,000 billion VND.

Cultural space introducing the traditional brocade weaving craft of the Thai ethnic group at Dai Yem Waterfall Eco-tourism Area.

The cooperation of the business community and tourism service cooperatives has been effectively exploiting the potentials, advantages, and unique cultural values ​​of ethnic minorities into attractive tourism products, contributing to promoting the development of tourism economy, making Moc Chau a safe and attractive destination for domestic and foreign tourists.

Source: https://baosonla.vn/du-lich/tao-dong-luc-phat-trien-kinh-te-du-lich-pdzlqzANg.html


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