Prime Minister: Developing diverse types of tourism towards green growth

Telegram sent to Ministers, Heads of ministerial-level agencies, Government agencies; State Steering Committee on Tourism; Chairmen of People's Committees of provinces and centrally run cities.

In 2025, the tourism industry aims to welcome 22-23 million international visitors, serve 130 million domestic visitors, total tourism revenue increases by 12-13% compared to 2024, creating a driving force for the development of other industries and fields, contributing positively and effectively to the implementation of the economic growth target of 8% or more, contributing to accelerating, breaking through, creating momentum, creating momentum, creating force for double-digit growth in the next stages, bringing the country to develop rapidly and sustainably in the new era.

Vietnam's tourism industry aims to welcome 22-23 million international visitors in 2025. Photo: PV

To achieve the above goal, the Prime Minister requested the Ministry of Culture, Sports and Tourism to promote tourism promotion and proactively implement the Tourism Development Stimulus Program in 2025 and the following years.

In particular, proactively innovate methods and content, enhance the application of modern technology, ensure unified, professional and effective implementation of tourism promotion activities at home and abroad; build and position the national tourism brand associated with a dominant, unique image, imbued with national cultural identity. Combine the use of State resources and effectively mobilize the participation of the whole society in tourism promotion activities. Promote the role of the media, create breakthroughs in domestic market promotion activities, combined with raising awareness of the role and position of the tourism industry.

Coordinate with the Ministry of Foreign Affairs to enhance the role and responsibility of representative agencies abroad in promoting and advertising tourism; encourage tourism businesses to set up representative offices abroad; promote the role of the overseas Vietnamese community in tourism promotion activities; report to the Prime Minister on implementation results in May 2025.

Preside over and coordinate with relevant ministries, branches and localities to improve the effectiveness of linking the development and implementation of tourism stimulus programs associated with specific product, service and business packages, ensuring increased attraction of international and domestic tourists.

At the same time, increase the attraction of social resources to invest in developing the technical infrastructure system of the tourism industry. Encourage strategic investors who are responsible for the investment environment to form complex tourism service areas, national tourism areas, large-scale tourism service projects, high-quality shopping and entertainment centers in key areas.

Develop types and products of services that are of interest such as: health tourism, agricultural tourism, eco-tourism, resorts, honeymoons, golf tourism, etc. Strengthen advocacy and hosting of international events to promote event and conference tourism (MICE). Organize unique national and international cultural and artistic tourism events associated with the entertainment industry to create a "buzz" to attract and appeal to a large number of domestic and foreign tourists.

Strengthening linkages to effectively promote the strengths, distinct advantages, and outstanding features of each locality and region in developing typical tourism products; strengthening product connections with the market, focusing on increasing the brand value of tourism products. Promoting the development of tourism services and tourism consumption associated with "on-site export" of cultural, agricultural, and industrial products in which Vietnam has strengths.

Along with that, actively apply digital technology, green and clean technology in tourism business; develop smart tourism; promote, advertise, build brands and manage tourism resources. Develop smart tourism ecosystem; apply digital technology to connect to support and enhance the experience for tourists.

Encourage investors and businesses to invest in responsible tourism in the direction of green and sustainable investment, creating green tourism products and services to promote the trend of green tourism consumption.

Develop diverse types of tourism in the direction of green growth such as eco-tourism, agricultural eco-tourism, community tourism, discovery tourism, experiencing natural and cultural heritage values, resorts and health care.

Widely apply technology in tourism service payments to minimize cash payments; guide and encourage tourists to use electronic payment methods on smart devices.

The Ministry of Culture, Sports and Tourism coordinates with the Ministry of Construction and relevant agencies and localities to strengthen the direction of domestic and international aviation, railway, road, waterway and seaway connections; promote investment attraction to upgrade and expand airports, seaports and terminals serving domestic and foreign tourists, especially in key localities welcoming tourists through public-private partnership or socialization.

The Prime Minister requested to strengthen destination management, control capacity at tourist areas and spots, and protect the tourism environment. Photo: PV

The Ministry of Culture, Sports and Tourism coordinates with localities to strengthen destination management, control capacity at tourist areas and destinations and protect the tourism environment; step up inspection and control of tourism service quality and destination environment, strictly handle violations to create a synchronous, safe, civilized and friendly tourism environment.

The Prime Minister requested the Ministry of Public Security, the Ministry of National Defense, and the Ministry of Foreign Affairs, according to their assigned functions, tasks, and authority, to preside over and coordinate with the Ministry of Culture, Sports and Tourism to study and propose specific measures to apply a convenient and flexible visa policy for tourists; study and propose open and favorable policies to promote tourism development in border areas.

Provinces and centrally-run cities proactively develop specific local action plans to carry out tasks appropriate to local practical conditions.

Source: https://baogialai.com.vn/thu-tuong-chinh-phu-phat-trien-da-dang-cac-loai-hinh-du-lich-theo-huong-tang-truong-xanh-post318417.html