At the Conference on trade promotion, production connection, and consumption of cooperative products in 2023 organized by the Ha Nam Provincial Cooperative Union on November 19, experts said that in order to compete in product quality and market prices, especially in the context of international integration, there is still much work that cooperatives need to do.
In particular, the consumption and distribution channels for many cooperatives today are still traditional markets and small retail stores. Although traditional markets are still one of the major consumption channels, the problem is that the method of managing and controlling the quality of agricultural products entering traditional markets and small retail stores has not been given attention, so although the cooperative's agricultural products are produced safely, the quality when reaching the people is not guaranteed.
Many agricultural products of the cooperative face difficulties due to lack of output.
According to experts, participating in trade promotion activities is bringing positive signals about output for cooperatives. Along with that, many cooperatives have also brought products to clean food stores, but the quantity is still limited. The shelves of clean food stores are still mainly selling products of foreign origin. These have narrowed the output of agricultural products of cooperatives and reduced the competitiveness of cooperatives in the market.
Mr. Nguyen Van Quan, Director of Nguyen Uy Agricultural Service Cooperative (Kim Bang), said that the current value chain of agricultural products is still limited due to low sustainability and looseness. The consumption linkage of people and cooperatives still mainly takes place in the form of mutual buying and selling, so it does not ensure benefits for people and members.
Mr. Nguyen Xuan Truong, Deputy General Director of Hoa Tin Company (Ha Nam), said that the production and processing capacity of cooperatives and enterprises in the area is still limited, especially the research and market forecasting capacity is not high, which reduces the competitiveness and narrows the output of cooperatives in the market.
Along with that, although there are products that are completely processed and packaged, the majority of goods are still mainly fresh food, in raw form, so the amount of goods transported for consumption is not large. Sometimes, due to the distance and long transportation time, the quality of the delivered products is affected.
Linking and creating bridges for cooperatives
To promote the consumption of safe agricultural products for the modern distribution channel system, ensuring favorable output, Ms. Do Thi Phuong, Director of Minh Duc Herbal Cooperative (Ly Nhan), said that in the economic recovery period, consumption by diverse forms is a fundamental solution, ensuring the circulation of goods, promoting the circulation of goods, creating a regional value chain of goods.
Applying this method, the cooperative has expanded from a production model with a factory scale of 200m2 to 500m2. In 2021, the cooperative has 3-star OCOP products, the customer source is increasingly stable and expanding. Estimated revenue in 2023 is 3 billion VND.
Production linkage helps cooperatives stabilize product output.
" To develop, it is necessary to have connections and exchange information to innovate and develop products that suit the needs and tastes of consumers. Especially, in the current economic recovery period, diversifying forms of agricultural product consumption and promoting connections with localities are fundamental solutions, ensuring the circulation of goods for cooperatives and promoting the creation of sustainable regional commodity value chains, " said Ms. Do Thi Phuong.
According to Mr. Le Quang Vong, Vice Chairman of the Cooperative Union of Ha Nam province, promoting trade and connecting supply and demand with localities in the Red River Delta region is bringing positive signals to the collective economic sector and cooperatives.
Through this form, it has contributed to promoting the economy of the home province and neighboring provinces, becoming a bridge for businesses between provinces and cities to contact, exchange information, grasp consumption needs, support localities to bring goods into the distribution system, expand the market to neighboring provinces and cities such as Hanoi, Nam Dinh, Ninh Binh...
Currently, many agricultural products of cooperatives in Ha Nam are mainly consumed in Hanoi because Hanoi is still the "destination" for goods, especially agricultural specialties of many provinces and cities through activities of connecting goods consumption and product promotion.
Sen Vang Cooperative (Binh Luc district) previously encountered many difficulties in selling cordyceps sinensis products, cordyceps sinensis wine... but when becoming a member of the Ha Nam Cooperative Union, the Cooperative had many advantages when participating in fairs, conferences...
Therefore, according to Mr. Tran Huu Linh, Director of the Cooperative, the amount of goods consumed by the Cooperative has increased dramatically, especially when participating in fairs organized by the Ha Nam Cooperative Union in conjunction with the Vietnam Cooperative Union, the output for products is very favorable.
As a unit that is cooperating with cooperatives, Mr. Nguyen Xuan Truong, Deputy General Director of Hoa Tin Company, said that agriculture is still the mainstay of the economy, so management agencies need to have support policies and mechanisms to create conditions for cooperatives that need to rent premises and access low-interest capital sources for cooperatives to expand production and business. Along with that, it is necessary to continue supporting cooperatives in digital transformation, investing in machinery to ensure the value chain, and attracting associated consumption units.
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