The closer it gets to Christmas, the more people's demand for entertainment and shopping increases, and many services following this event become more vibrant.
Customers learn about shopping as Christmas approaches - Photo: N.TRI
Many shops, cafes, and shopping malls in Ho Chi Minh City said they increased entertainment programs and spent billions on colorful decorations to attract people and tourists to come and have fun... thereby stimulating shopping.
All kinds of Christmas food
In the past few days, at Diamond Plaza (District 1), the flow of people coming to have fun and "check-in" becomes more crowded and exciting as the night goes on.
Joining in the festive atmosphere, 3-4 street photographers also enthusiastically invited guests to capture beautiful moments. Looking at the young couple enthusiastically taking photos with their phones, Mr. Thai Son (62 years old) confidently lifted his professional camera, adjusted the shooting angle and smiled warmly.
After taking the photo, Mr. Son professionally introduced "only 10,000 VND per file, I will send it via Zalo".
Sharing with Tuoi Tre, Mr. Son confided that in the past, instant photography was popular, but now many customers just need photos to "show off" on social networks.
Therefore, in addition to still carrying a photo development machine for customers in need at the price of 30,000 - 50,000 VND/photo, he proactively transfers the soft files to customers.
"I have invested in more modern machines to compete with smartphones. Thanks to the high demand during the holiday season, I can earn several hundred thousand dong per night, even millions of dong."
Also taking advantage of the festive season, Mr. Nguyen Duc Huy (26 years old), who works in the hotel industry, takes advantage of his free time to take his camera to take pictures to earn extra income. Every night, Mr. Huy earns from 200,000 - 300,000 VND thanks to young people who want to have more sparkling, artistic photos with a good camera.
"Only 10,000 VND per photo, I send the file via Zalo, customers usually like many photos, so taking photos for 2-3 couples or groups of friends is enough money to go to the market for the next day", Mr. Huy excitedly said.
At this time, in addition to photography services, many young people also dress up as Santa Claus or cartoon characters to create a festive atmosphere and take photos with guests at a "voluntary" cost.
Playing the role of Santa Claus operating in the center of District 1 from 6pm to 10pm, Mr. Hoang Cong Van (Thu Duc City) said that thanks to the large number of customers, he can earn 300,000 - 500,000 VND each night, and sometimes even 600,000 - 700,000 VND.
In the Notre Dame Cathedral area, large shopping centers such as Saigon Center, Takashimaya or Ho Chi Minh City Book Street, the atmosphere becomes more and more bustling at night.
Besides services related to "virtual life" phuk vuk, services "following" the festival season such as selling fashion, food, drinks, and photography accessories are also bustling, bringing in significant revenue for business people.
The owner of a beverage shop near Notre Dame Cathedral (District 1) said that evening and weekend revenue has increased by about 25 - 35% compared to last month, with most of these customers coming from young people going out for Christmas.
Similarly, thanks to Christmas, representatives of many fashion stores at shopping malls such as Diamond, Vincom... said the number of visitors increased by an average of 20 - 30% compared to last month.
Prepare from mid-year to attract customers
Diamond Plaza representative shared that Christmas and Tet are always two important occasions of Diamond Plaza to attract customers to visit and shop. The decoration plan is prepared at least six months in advance, from coming up with ideas, approving designs, selecting construction contractors... with an annual investment of up to billions of dong.
This year, Diamond Plaza is pushing the Santa Claus store style. The items are constructed in 5-7 days.
"Currently, the number of visitors has increased by more than 50% and this increase is increasing steadily every day. It is expected to increase even more strongly as Christmas approaches.
In particular, on the weekends near Christmas (December 21 and 22, 24 and 25), the unit will have additional activities such as musical performances and taking photos with Santa Claus..." - said a representative of Diamond Plaza.
Meanwhile, areas on streets such as Hai Thuong Lan Ong (District 5), 3-2 Street (District 10)... also recorded more bustling shopping activities, with purchasing power at many stores increasing sharply compared to the previous week.
Having just spent more than 2 million VND on fake pine trees and decorations on Hai Thuong Lan Ong street, Ms. Nguyen Thi Mo (District 3) said that this year prices have not increased much compared to previous years, and there are more "trendy" decorative products such as labubu... so she has shopped more.
Selling Christmas decorations since early September, Ms. Nguyen Thi Ngoc Tuyen, owner of a store on Hai Thuong Lan Ong Street, said that thanks to the increase in designs with many handmade decorative products such as silk velvet bows, trendy products... and many customers proactively going shopping, these days recorded the number of customers doubled compared to more than 10 days before, especially the busiest time frame is 6-9 pm.
According to many sellers, although the number of customers increases sharply near Christmas, overall purchasing power tends to decrease slightly by about 10-15% compared to last year, and customers will often hesitate more when choosing to buy high-priced products such as artificial Christmas trees.
Invest heavily in becoming a check-in place to sell products
Many stores said that the important thing to attract customers now is to have a beautiful scene for them to check in, so they cannot help but invest. Ms. Tien Thi Yen Ngan, store manager of Hoa Sen University Book Store, said that she started decorating for Christmas in November and this year invested more heavily in decorations than in previous years, so the number of customers increased sharply as Christmas approached, especially for "checking in" and shopping.
"In addition to decoration, the unit has proactively diversified its services such as selling handmade souvenirs such as brocade hangings, brocade key chains, and brocade bags. In addition, there are also designs of cards, key chains, and magnets about Vietnamese food and landscapes... drawn by Saigon artists," said Ms. Ngan.
Services for "virtual living" during Christmas are in a "profitable" season - Photo: N.XUAN
Source: https://tuoitre.vn/soi-dong-cac-dich-vu-an-theo-giang-sinh-20241215224712761.htm
Comment (0)