The results achieved by the OCOP Program are not only the number of products achieving OCOP stars exceeding the project plan, but also the number of localities across the province establishing food safety stores, introducing and selling products, in which priority is given to introducing and selling OCOP products (12 stores). In 2024 alone, the provincial professional sector supported entities with products achieving 3 and 4 OCOP stars to design packaging and labels that fully display information according to the process for 13 products; supported the printing of 20,500 OCOP product packaging; supported 3 entities with potential OCOP products to improve new production processes so that products can soon achieve OCOP stars; supported 7 enterprises and facilities producing OCOP products to apply advanced machinery and equipment to production. Along with that, the provincial Department of Agriculture has also designed, printed and installed 11 billboards about OCOP products in 11 districts, towns and cities across the province to promote awareness of the OCOP Program for officials, entities and people; designed and distributed 14,500 leaflets about the OCOP Program to people in the province. Organized training on knowledge about the environment, value chain, circular economy, and trademark protection for 105 OCOP entities; supported 16 entities to register for protection of industrial property rights for trademarks.
Awarding OCOP 4-star product certificates to entities in 2024. Photo: THUY LIEU
Mr. Nguyen Quang Trung - representative of Tu Thao Soc Trang Mushroom Export Food Processing Company Limited said that after the company's 4 products of pineapple, straw mushroom, canned baby corn and lotus seeds with rock sugar achieved OCOP 4 stars, the number of products sold on the market increased by more than 30% compared to before. The products are more widely distributed in the markets of the Central and Northern provinces and expanded exports to countries around the world... The products have received the trust of consumers, so the company has constantly strived to improve and upgrade technology to achieve superior product quality. In the near future, the company will develop and launch a number of new products for OCOP certification such as: canned rambutan, canned dragon fruit and condensed soursop, canned quail eggs...
To make the province's OCOP star-winning products more widely known to consumers inside and outside the province, the provincial Department of Agriculture has made reports on OCOP products on mass media; displayed products at trade promotion fairs, festivals, and conferences inside and outside the province. Organized seminars to link consumption of OCOP products; put 185 OCOP products on the e-commerce platform Soctrangtrade.vn and some other e-commerce platforms such as Postmart, Voso... to promote and introduce OCOP products to consumers.
Comrade Tran Trong Khiem - Deputy Director of the Department of Agriculture and Rural Development of Soc Trang province said that in order for OCOP products to be better consumed in the market, the unit will continue to consolidate and upgrade the OCOP products that have been evaluated and classified; prioritize the development of OCOP products associated with product brands, develop rural tourism services. Prioritize the development of products of cooperatives and strive to have 24% of OCOP subjects being cooperatives, strive to have 14% of OCOP subjects being small and medium enterprises. Support a number of OCOP subjects to build a value chain in the direction of circular economy, green OCOP associated with stable raw material areas, in which priority is given to OCOP products that have been evaluated and classified. Maintain 50 - 60% of OCOP subjects participating in modern sales channels (supermarket systems, convenience stores, e-commerce trading floors...). Support product development by improving product quality by improving production processes; applying new and modern machinery and technology to production; supporting the issuance of growing area codes; supporting ISO and HACCP certification in product processing. Strengthening trade promotion for OCOP products at fairs, e-commerce platforms, etc.
Source: The results achieved by the OCOP Program are not only the number of products achieving OCOP stars exceeding the project plan, but also the number of localities across the province establishing food safety stores, introducing and selling products, in which priority is given to introducing and selling OCOP products (12 stores). In 2024 alone, the provincial specialized sector supported entities with products achieving 3 and 4 OCOP stars to design packaging and labels that fully display information according to the process for 13 products; supported the printing of 20,500 OCOP product packaging; supported 3 entities with potential OCOP products to improve new production processes so that products can soon achieve OCOP stars; supported 7 enterprises and OCOP product manufacturing facilities to apply advanced machinery and equipment to production. Along with that, the provincial Department of Agriculture has also designed, printed and installed 11 billboards about OCOP products in 11 districts, towns and cities across the province to promote awareness of the OCOP Program for officials, entities and people; designed and distributed 14,500 leaflets about the OCOP Program to people in the province. Organized training on knowledge about the environment, value chain, circular economy, and trademark protection for 105 OCOP entities; supported 16 entities to register for protection of industrial property rights for trademarks.
Awarding OCOP 4-star product certificates to entities in 2024. Photo: THUY LIEU
Mr. Nguyen Quang Trung - representative of Tu Thao Soc Trang Mushroom Export Food Processing Company Limited said that after the company's 4 products of pineapple, straw mushroom, canned baby corn and lotus seeds with rock sugar achieved OCOP 4 stars, the number of products sold on the market increased by more than 30% compared to before. The products are more widely distributed in the markets of the Central and Northern provinces and expanded exports to countries around the world... The products have received the trust of consumers, so the company has constantly strived to improve and upgrade technology to achieve superior product quality. In the near future, the company will develop and launch a number of new products for OCOP certification such as: canned rambutan, canned dragon fruit and condensed soursop, canned quail eggs...
To make the province's OCOP star-winning products more widely known to consumers inside and outside the province, the provincial Department of Agriculture has made reports on OCOP products on mass media; displayed products at trade promotion fairs, festivals, and conferences inside and outside the province. Organized seminars to link consumption of OCOP products; put 185 OCOP products on the e-commerce platform Soctrangtrade.vn and some other e-commerce platforms such as Postmart, Voso... to promote and introduce OCOP products to consumers.
Comrade Tran Trong Khiem - Deputy Director of the Department of Agriculture and Rural Development of Soc Trang province said that in order for OCOP products to be better consumed in the market, the unit will continue to consolidate and upgrade the OCOP products that have been evaluated and classified; prioritize the development of OCOP products associated with product brands, develop rural tourism services. Prioritize the development of products of cooperatives and strive to have 24% of OCOP subjects being cooperatives, strive to have 14% of OCOP subjects being small and medium enterprises. Support a number of OCOP subjects to build a value chain in the direction of circular economy, green OCOP associated with stable raw material areas, in which priority is given to OCOP products that have been evaluated and classified. Maintain 50 - 60% of OCOP subjects participating in modern sales channels (supermarket systems, convenience stores, e-commerce trading floors...). Support product development by improving product quality by improving production processes; applying new and modern machinery and technology to production; supporting the issuance of growing area codes; supporting ISO and HACCP certification in product processing. Strengthening trade promotion for OCOP products at fairs, e-commerce platforms, etc.
Source: https://baosoctrang.org.vn/soc-trang-tiem-nang-va-phat-trien/202502/soc-trang-tang-cuong-quang-ba-san-pham-ocop-76c75a0/
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