The brand will promote its activities in the vibrant Vietnamese market, introducing typical snacks and Korean culture to Vietnamese consumers.
PEPERO - Korean cultural icon
PEPERO (빼빼로) is a snack brand of Lotte Group, present in Korea since 1983. Famous for its delicious chocolate-covered snack boxes and eye-catching appearance, PEPERO is loved by many users of all ages, always reaching the number 1 position in sales and growth rate in Korea.
According to FIS (Food Information Statistics System) food industry statistics, in 2019 alone, Korea recorded retail sales of the snack industry reaching 3,417 billion won, equivalent to about 2.2 billion boxes sold. That is, on average, 1 Korean consumes up to 44 snack boxes per year. Among thousands of snack brands, PEPERO continuously leads in revenue, reaching 358,214 million won in the period of 2020 - 2022, ranking No. 1 in market share in the chocolate industry in Korea.
PEPERO has been the leader in revenue in the snack industry in Korea for many years.
PEPERO cakes have inspired many activities, contributing to creating impressive identities of the kimchi country such as: PEPERO Day, PEPERO Game,... In which, PEPERO Day (빼빼로 데이) on November 11 every year is one of the most special holidays in Korea, considered Valentine's Day but not only for couples but for everyone - family, friends, colleagues...
This day originated from a very cute trend in the mid-1990s in Yeongnam, where female students gave each other boxes of popcorn on this day to wish each other success in losing weight, encouraging each other to exercise and eat moderately to have a tall and “slim” body like number 1. Nowadays, on November 11, Koreans will give each other boxes of PEPERO with warm wishes and even “confessions”, becoming a typical activity that shows the culture of gift giving and expressing feelings.
Thanks to its close association with the development of the modern Korean wave, PEPERO sticks have repeatedly achieved impressive achievements such as: Best-selling Snack at Watsons in 2012 and 2015, Winning the German Red Dot Award in 2019, German iF Design Award in 2020, German Red Dot Award in 2022 ...
Bringing unique flavors and modern Korean culture to Vietnamese users
After a long preparation period since its presence in Vietnam in 2019, PEPERO is now ready to bring the typical stick cake flavor and Korean culture closer to Vietnamese users.
PEPERO to aggressively promote its brand in Vietnam with plans to celebrate its 40th anniversary in 2023
From October 2023, PEPERO will expand its coverage in Vietnam with 7 top-selling flavors in Korea, including: Original (traditional flavor), Almond (chocolate almond flavor), White Cookie (cookie cream flavor), Crunchy (crunchy chocolate), Choco Cookie (chocolate cookie flavor), Snowy Almond (white chocolate almond flavor), and Sesame White (white sesame chocolate flavor). All flavors will appear on the shelves of supermarkets, convenience stores... with new colorful packaging featuring the brand's characteristics.
PEPERO is widely available in 7 popular flavors.
Along with that, the brand will deploy promotional activities and interact with online and offline users. Starting with a series of games with valuable rewards on the Fanpage, the PEPERO brand will move towards approaching Vietnamese customers through multiple platforms.
In particular, from October 26 to November 12, PEPERO launched its first Pop-up store in Vietnam on the 1st floor of Van Hanh Mall, District 10, Ho Chi Minh City. Inspired by the fun space of amusement parks, PEPERO's pop-up store is designed with striking colors, many unique play areas and experiences, offering attractive gifts and exclusive promotions.
A representative of LOTTE Wellfood, the owner of the PEPERO brand, emphasized: “ Recognizing many similarities in taste and cultural reception between Korean and Vietnamese youth, PEPERO hopes to create new culinary experiences associated with the Korean wave here. We aim to gain the trust and affection of customers and the community first on the development journey. PEPERO will strive to bring Vietnamese customers a variety of choices, convenience in shopping and the unique cultural features and identities of Korea in the near future ."
Although it is a relatively new face in the competitive and vibrant snack market in Vietnam, PEPERO hopes to create new impressions, gradually rising to the top with a different approach on the journey to bring culturally rich culinary experiences to Vietnamese users. Stay tuned for PEPERO's new look and exciting activities in the near future.
Vietnam.vn
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