Featured products attract tourists

For a long time, newspapers and mass media have regularly published information about famous tourist destinations in the world with typical tourism products, closely linked to the history and culture of that land. And reality shows that it is necessary to have typical products to contribute to promoting and attracting tourists effectively.

People drying Gynostemma pentaphyllum on Con Co Island - Photo: TRAN TUYEN

For many years, whenever coming to Con Co island district, tourists often feel regretful and disappointed because with its available potential and advantages, Con Co can break through to build and develop strong tourism. One of the many factors that makes the island's tourism service industry not unique and not attracting tourists to return is the lack of typical tourism products. However, compared to nearly 10 years ago, Con Co has changed a lot.

Early last August, I had the opportunity to go to Con Co Island to attend the celebration of the 20th anniversary of the district's founding and the 65th anniversary of the Con Co Island Armed Forces. Here, the district Women's Union had a booth displaying a number of agricultural, seafood and herbal products of the island. Among them, I and many other visitors paid special attention to the "Con Co Gynostemma pentaphyllum" tea bag product produced by the Con Co District Gynostemma pentaphyllum Cooperative. This product is packaged in a square paper box, with a brand label and anti-counterfeit stamp.

It looks very professional and modern. In addition, there are also types in large plastic bags for tourists to choose from. In addition to the herbal medicine Gynostemma pentaphyllum, the Women's Union of the island district also displays pure fish sauce, dried anchovies, dried shrimp and some other herbs. All are packaged cleanly and neatly, suitable for tourists to buy as gifts or for family use. Many tourists that day bought the products as gifts.

If in the past, when coming to Con Co Island, tourists did not know what to buy as gifts, now there are more choices. Although the products are not diverse in form, eye-catching in design compared to professionally organized tourist destinations, the efforts of the Party Committee, government and people of the island district are very commendable. That not only helps promote the brand of Con Co pearl island but also helps the people's lives on the island become more prosperous and abundant.

Looking more broadly, Quang Tri province has many eco-tourism, experiential tourism, and spiritual tourism destinations. Recently, many localities in the province have focused on promoting the construction and development of unique products and local strengths, aiming to achieve OCOP certification.

Some typical products include: Khe Sanh coffee, Cua pepper, Solanum procumbens medicinal extract, An Xoa medicinal extract, Hai Lang organic rice... These products have been registered with labels and trademarks, packaged cleanly and neatly in vacuum-sealed plastic bags or convenient paper boxes, ensuring aesthetics and food hygiene and safety.

These products have been displayed at some tourist destinations in the province. According to the records, tourists are very interested and buy the products to try or give as gifts. Among them, Khe Sanh coffee is one of the products that many tourists pay attention to. The bags of ground coffee roasted to the right degree, with an indescribable aroma, are carefully packaged in eye-catching paper bags with a unique identity that makes it difficult for coffee connoisseurs to ignore...

Tourism products often have in common that they are associated with history, culture, and a certain land. Therefore, tourism professionals need to associate the product with a story about its origin, the process of making that product as well as the culture of the land that produced it. So that every time tourists hold any product in their hands, they immediately remember and associate it with the place they have been to.

Quang Tri province has many potentials and strengths to develop tourism. However, in order for the tourism industry to truly develop to its full potential, localities need to research and develop unique tourism products to effectively attract and retain tourists.

Tran Thanh

Source: https://baoquangtri.vn/san-pham-dac-trung-thu-hut-khach-du-lich-187667.htm