The phenomenon of subjects running advertisements, livestreaming disguised with gambling content, red and black and many other forms of betting has existed for a long time on the social network Facebook but until now there has been no direction to overcome it. This problem appears not only in Vietnam but also in many other countries in the world.
Near the Lunar New Year, this form of advertising has "emerged" on many user accounts. Mr. Quang Huy (living in District 10, Ho Chi Minh City) said that he had turned off or reported the violating ads to the Facebook management company many times, but the unwanted content still appeared. "They only stopped for a while, then a short time later they were all over my personal Facebook page without knowing how," Mr. Huy said indignantly.
Many gambling ads are still openly displayed, attracting thousands of views and comments from users.
Similar to Mr. Quang Huy's case, many users claim that they have never participated in or have a search history related to gambling, betting or games of a "red and black" nature, or money-making, but are still "forced" to see ads on the main page of their Facebook accounts. In addition to being displayed everywhere, unable to find a link for the ads to display, users also fall into the situation of unsuccessful violation reports, unable to reduce display density.
Phuong Anh (a student in Hanoi) said that she had pressed the "Report" button many times to report advertisements with fraudulent or illegal content, but her Facebook still displayed them, even repeatedly for many days after, or the same content appeared on many different accounts.
"I pressed report many times, but a few days later, the Facebook system responded that they would not remove the ad because they found no evidence of violation, while it was gambling content," Phuong Anh shared.
According to a small-scale survey conducted by a domestic media unit with more than 1,300 participants at the end of 2023, up to 96% of respondents said they had seen Facebook displaying offensive gambling ads, of which the rate of frequent encounters was 81%. Only 4% said they were not bothered. These contents were run in the form of live streams from many different accounts, with information instructing users to access the website or download the gambling application to their devices. After the fake "live stream" ended, the video was removed from the fanpage to erase traces.
Talking to Thanh Nien , Mr. Nguyen Dang Quynh - CEO of Vitamin Vietnam Media and Entertainment Joint Stock Company said that with bad and toxic content on social networks, users should practice the habit of reporting bad content (Report) to the platform's owner, and can also consider reporting to the authorities depending on the severity of the content.
"In addition, users should form the habit of blocking inaccurate information pages, and only follow reputable information pages licensed by the state such as newspapers, government information portals...", said Mr. Dang Quynh, who also admitted that he is a victim of uncontrolled gambling advertising and livestreaming on Facebook.
This issue has been widely reported but still blatantly appears to lure "prey" - those who believe in the gambling of the subjects behind it, causing many people to question whether Meta/Facebook really cares about this issue and tries to tighten regulations, or lets it slide because of the revenue from advertising regardless of content.
In the international market, at the end of December 2023, Agcom - the Italian media regulator said that there was sufficient evidence to conclude that Meta had promoted (including indirectly) betting or gaming content related to money, appearing on many social media accounts managed by the company, including 5 Instagram accounts and 13 Facebook accounts, with 32 "sponsored content". Agcom also said that Mark Zuckerberg's social network did not comply with law enforcement when it only removed 11 of the 18 violating accounts mentioned. For this violation, Meta was fined 6.4 million USD in Italy.
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