The first digital market

Within the framework of the province's "Digital Transformation Festival" program, in response to the National Digital Transformation Day (October 10) in 2024, a special market took place, which was the "Digital Market" on the TikTok platform, introducing specialty products, typical OCOP of Ca Mau province. The market created a strong effect, attracting many business entities to participate.

Currently, Ca Mau province has 142 OCOP products, including 29 4-star products, 113 3-star products and many local specialties. However, trading activities on digital platforms still have many limitations. Therefore, in this year's "Digital Transformation Festival" program, the "Digital Market" on the TikTok platform has mobilized many TikTokers. This is a content creation team, organizing live livestreams, introducing and promoting Ca Mau specialties and typical products of businesses and entities on the TikTok platform, especially promoting sales on TikTok shop.

According to Tiktokers, to organize a live sales livestream, there must be great preparation in terms of machinery, technology, and people.

After careful preparation, the content creation team started live streaming, introducing and promoting Ca Mau specialties.

The atmosphere of the livestream was very lively and bustling. With effective communication methods, it can be seen that the livestream market not only connected with customers in the surrounding area but also attracted thousands of buyers and sellers across the country, contributing to the successful promotion of OCOP products, bringing Ca Mau agricultural products closer to consumers.

The atmosphere of the livestream was very exciting and bustling, creating a strong effect, attracting many businesses and people to participate.

This is the first time that the province's OCOP entities have both displayed and introduced their products at the booths of the "Digital Transformation Festival" and live-streamed with content creators on the TikTok platform; bringing a new playground, creating opportunities for entities to access digital technology and trade on digital platforms.

Tiktoker @huyenphi_97 (middle) is a Tiktoker quite familiar to netizens through her Western style. She participated in introducing Ca Mau specialties at the market.

Vice Chairman of the Provincial People's Committee Le Van Su and leaders of the Department of Information and Communications and the Department of Industry and Trade visited the livestream area of ​​Tiktoker @huyenphi_97 livestreaming Ca Mau products.

According to statistics, the livestream session on October 5 reached over 308,000 people, with more than 1,400 orders, and 21 products from 11 participating sellers were promoted.

In particular, local specialties such as three-sided crab, dried shrimp, and shrimp crackers are of great interest, love, and choice to many consumers. In addition, other products such as shrimp floss, fish sauce, noni juice, tea, etc. are widely promoted to consumers nationwide through livestream sessions./.

Source: https://mic.gov.vn/ca-mau-phien-cho-so-dau-tien-197241010163931873.htm