Brand development from specialized streets

Specialized streets contribute to creating unique brands and tourism products for the city. IN PHOTO: Digital electronic street on Ham Nghi street. Photo: TRAN TRUC

Huynh Thuc Khang Food Street (Hai Chau District) has become a familiar address for many people who love food and drink. Almost every time of the day, the street is always crowded with people and tourists visiting and experiencing. Mr. Nguyen Van Long (Quang Ngai Province) often comes here with his family and friends on weekends to enjoy the cuisine. Mr. Long shared: "The dishes here are very delicious, the prices are reasonable. In particular, the street has many local specialties, helping customers have a variety of choices. This street is also located in the center, very convenient for traveling".

Besides Huynh Thuc Khang food street, Hai Chau district also has Le Thanh Nghi food street; K23 Tran Ke Xuong food lane; Pham Hong Thai night food street. Along with that, Bach Dang walking street, which has been operating since June 2024, has attracted the attention of locals and tourists. In addition to the kiosks, the walking street also hosts music and art performances, festivals, events, street art activities, etc.

The street has become a unique tourist attraction for residents and visitors to Da Nang. According to the People's Committee of Hai Chau District, through the survey, the implementation of the renovation and upgrading of each street ensures suitability and efficiency, prioritizing the use of socialized resources. For streets that still have infrastructure problems and cannot be renovated or upgraded, the district will have a conversion plan that is suitable to reality, ensuring high consensus between residents and businesses.

The flower, ornamental plant and handicraft and souvenir street on Nguyen Dinh Tuu Street (Thanh Khe District) has 52 businesses along the route, including 32 businesses selling flowers and ornamental plants. Ms. Ngo Thi Huong, the owner of a flower shop on the street, said: “After nearly 10 years of operation, in addition to regular customers, my shop has attracted many new customers, helping to form a stable customer base. Most of the shops here focus on the best quality to maintain their reputation. Prices of items are stable to create peace of mind for buyers. The shops also equip their staff with a thoughtful and civilized service style.”

Ms. Tran Tuong Van, acting Chairman of Thanh Khe District People's Committee, said that since 2015, the locality has clearly defined specialized streets including: Le Duan fashion street; flower, ornamental plant and handicraft, souvenir street on Nguyen Dinh Tuu street; pot rice street on Nguyen Tri Phuong street; digital electronics street on Ham Nghi street.

These streets have 393 businesses, of which 245 are in the right business. Most of the businesses have maintained stable operations with a variety of quality products and goods, attracting people and tourists to shop and consume. The district is also orienting, mobilizing, and propagating to businesses on Phan Thanh Street; thereby forming a street specializing in fashion and cuisine, with more than 238 businesses.

The formation of specialized streets in the city is being implemented according to the project of the City People's Committee on developing specialized streets and shopping centers serving tourism. The Department of Industry and Trade said that in recent times, specialized streets have created a highlight attracting people to visit, shop, and eat. The gathering of businesses and households in the same industry group on the same street or route contributes to increasing the overall recognition, creating favorable conditions for consumers to shop and choose a variety of products, goods, and services according to their needs.

Many specialized streets after being formed have attracted attention and investment from businesses, proactively building stores, renovating and decorating signs, creating a new look and promoting other activities such as cashless payments. In the coming time, the Department will continue to coordinate with localities and related units to deploy the formation and development of specialized streets, focusing on business streets associated with tourism services (food streets, night streets, etc.).

In addition, it is proposed that the operation of specialized streets be adjusted without limitation according to the geography of the street, and that the business lines can be expanded to suit the practical conditions of the locality and the needs of the people. At the same time, continue to promote the development of cashless payment streets, digital transformation; regularly organize and launch shopping stimulus programs, promotions, etc.

Functional units and localities strengthen inspection, control and handling of business activities of smuggled goods, counterfeit goods, poor quality goods, goods of unknown origin, and goods that do not ensure food safety... on the streets.

TRAN TRUC

Source: https://baodanang.vn/kinhte/202504/phat-trien-thuong-hieu-tu-cac-tuyen-pho-chuyen-doanh-4003187/